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PCI (Paint & Coatings Industry) provides coatings formulators and manufacturers the most current technical research available from the industry’s additives, resins, pigments and equipment suppliers. This information is provided through a variety of platforms, including the digital edition, our weekly eNewsletter, website, app, webinars, and our annual live events, Coatings Trends & Technologies and the Powder Coating Summit.
AUDIENCE PROFILE
20,000
Total Magazine Circulation
15,808
Average eNews Delivered
54,484
Average Website Users
89%
Purchase Involvement1
18,000
Average Email Distribution
29,143
LinkedIn Members
Unless otherwise noted, all data is attributed to the December 2019 BPA Brand Report. No attempt has been made to identify or eliminate duplication that may exist across media channels.
MARKETING SOLUTIONS
Brand Awareness
Lead Generation
Content Marketing
Market Research
Events
Directories
Asset Development
VIEW ALL MARKETING SOLUTIONS
Our Publication
Create brand awareness and leverage the credibility and authority of our brand by advertising with our industry-respected publication. Choose from a full range of digital advertising options, including full-page and fraction ads.
Digital Edition Sponsorships
Our digital editions are intuitive, personalized and modern. Readers can interact with, scroll through and even listen to the articles in our next issue. You can capitalize on this increased engagement with sponsorship options available each issue.
Website Display Ads
Connect with industry professionals and drive traffic through online display ads. Create awareness and engagement while directing viewers to your site. Options include standard banner ads or extra impact rich media ads.
eNewsletters
A trusted resource for professionals, providing direct access to their inboxes, eNewsletters are an ideal place to promote products and services to drive traffic to your site, generate sales leads and build awareness for your brand.
Online Retargeting
Expand your impressions and reach to our website visitors as they move around the web! Retargeting tracks our website browsers and then displays your ads to them as they travel to other websites.
Social Media
Broadcast your company's message to our brand's entire social media base. We offer a number of opportunities for audience engagement through Facebook, Twitter, and LinkedIn.
Classifieds
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.
Advanced Marketing Solutions
Looking to take your marketing efforts to the next level? Leverage our advanced capabilities to directly impact the bottom line by generating Sales-Qualified Leads, growing your marketing reach, feeding leads directly into your CRM, and SO MUCH MORE!
eBooks
Receive qualified leads through a co-branded eBook, a collection of topic-centric articles packaged together in a downloadable digital media format. Each eBook includes new or repurposed articles and may be supported by content from one to three sponsors.
Webinars & Online Events
Webinars are a great way to showcase your thought-leadership, research and expertise on industry related topics - giving attendees the information they need all while you collect leads! You choose the content and present, and we promote, handle registration and moderate.
Live Events
Live B2B Events and Conferences provide both exhibitors and attendees with valuable networking opportunities and practical insights they can use to grow and transform their businesses. As an Exhibitor or Sponsor you gain increased visibility and a relevant platform to promote products and capabilities, meet face to face with clients and partners, and establish your presence and leadership in the industry.
Custom eNews
Custom eNewletters help you market your own content; or, send readers an eNewsletter containing a brief description of your eBook, white paper, or digital supplement, providing direct access to your content. All Custom eNewletters are co-branded with our publication to increase deliverability, views, and clicks.
eBlasts
Reach our engaged and targeted audience with one of our many email marketing solutions! Highlight a new product, your upcoming webinar, a newly created video, and more!
Interactive Product Spotlights
Unlike traditional press releases, Interactive Product Spotlights fuse the creative and storytelling aspects of advertising in an engaging, interactive experience that is promoted to a targeted email list of industry professionals.
Infographics
We can convert an existing static infographic into an engaging, interactive one, or offer you sponsorship of an existing interactive infographic that is driven and created by our editorial staff. This opportunity includes the benefit of the infographic being hosted on our website, email promotion, and analytics.
Videos
We produce high quality, professional videos and devise a customized marketing strategy to get your video message in front of thousands of qualified buyers via eNewsletters, Social Media, Brand Websites, and Digital Editions. Video options include Case Study, Product Demo/How-To, Booth/Event Coverage and more.
Podcasts
Podcasts provide educational and promotional information to industry professionals through short audio presentations. Sponsor an editorial podcast or an exclusive, custom podcast to allow industry professionals to hear directly from you with email and website promotion included.
Infocenters
Take content marketing to a new level with an InfoCenter, a full-feature, topic-centric, exclusively sponsored microsite called an InfoCenter. Combine valuable content, supplied by you, run alongside our editorial, and your company name becomes synonymous with whatever topic you choose.
White Papers
We can help you create persuasive, authoritative, in-depth white papers and case studies to enrich your marketing efforts. This valuable content can be generated with your timeline in mind, equipping your company with the editorial and publishing resources needed so you can continue to do what you do best.
Native Advertising
Build thought leadership for your brand! Publish your high quality, non-commercial content alongside our trusted editorial online, in our eNewsletter and on our social media. Your editorial labeled as "Sponsored Content" will be promoted on our website, enewsletters and through our social media channels.
ClearSeas Reports
Need marketing research for more informed decision making? Contact your industry-focused market research partner today to gain insights into your complex business questions.
MyClear Opinion Panel
Need high-quality B2B research respondents? myCLEARopinion Panel specializes in B2B skilled industry sample, providing access to executives, decision makers, and experienced industry professionals.
Buyers Guide
Reach industry professionals and buyers who use and prefer B2B directories to eliminate unwanted search results. Various package options such as listings, ads, and enhancements are all available.
Articles
We can help you create industry-relevant assets (print & digital), including articles, so you can stand out from the competition and establish your company as a voice of authority. This valuable content can be generated with your timeline in mind, equipping your company with the editorial and publishing resources needed so you can continue to do what you do best.
SOURCES REFERENCED
- Clear Seas Research 2019 ASI Reader Preference/Profile Study
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