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    Home » Advertise

    Advertise

    Advertise | PCI Magazine

    Empower Your Marketing Strategy with Solution-Driven Advertising Opportunities from Paint & Coatings Industry.

    From a humble beginning over 100 years ago as a West Coast coatings publication, Paint & Coatings Industry (PCI) has evolved into a globally recognized, digital B2B leader that provides superior content to the coatings industry. We have an editorial staff with over three decades of combined coatings industry experience, as well as an editorial advisory board comprised of educators, chemists, scientists, and business leaders. Our focus is to help liquid and powder coating formulators/manufacturers develop products that meet the regulatory, sustainability and customer challenges they face. We publish technical articles on the most current products innovations under development, as well as interviews, and case studies. We also report on the latest industry news, global market trends, and finished coatings and equipment for coatings end users. PCI is your resource to reach the coatings industry!

    pci advertise
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    Reach

    Meet Our Audience

    With 90% of our audience being involved in purchasing, you can be confident in knowing that you’re reaching key manufacturers, chemists, formulators and other paint and coating industry members.*

    Audience Profile Statistics

    *Paint & Coatings Industry Reader Preference Profile Study, 2021

    Products

    We offer a wide portfolio of products and solutions to meet each of your unique goals.

    Take a journey through an array of solutions that best fit your vision to an impactful marketing future. After exploring our offerings, reach out to our customer relationship managers and start building a custom plan tailored to you.

    quotation mark

    I’m seeking new, high-quality customers.

    Lead Generation

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    I need help increasing my brand visibility and awareness.

    Brand Awareness

    quotation mark

    I want to create meaningful connections and build engagement with my audience.

    Engagement

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    I have content I’m looking to create or promote to an engaged audience.

    Content Marketing

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    I’m looking to increase traffic to my website from a trusted, reliable source.

    Website Traffic

    quotation mark

    I would like to network and build meaningful relationships with customers.

    Events & Webinars

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    I have reached a marketing plateau and need further marketing strategy and tactics in order to reach my objectives.

    BNP Engage

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    I need to send targeted surveys to understand my market or advanced AI-driven solutions for market research.

    Market Research from myCLEARopinion Insights Hub


    Advanced Marketing Solutions

    Advanced Marketing Solutions:
    Reach your unique marketing goals; whether it’s enhancing brand awareness, driving web traffic, or generating sales-qualified leads. These Advanced Marketing Solutions use innovative technologies to support ABM Campaigns, Lead Nurturing, Advanced Targeting and Custom Lead Generation Opportunities.


    eBlasts

    eBlasts:
    eBlasts are a highly impactful way to increase your brand’s visibility and audience engagement. With tested templates for a wide variety of messaging, a specialized brand email can focus on must see products, video sharing, white paper releases, event announcements and editorial sponsorships.


    Interactive and custom digital marketing

    Interactive and Custom Digital Marketing:
    Your brand has a personality and a story to tell. Whether you need an effective and engaging way to highlight your product, service, or event, or the creation of a data-rich visualization of your brand story, our experts can help you craft a unique plan. We offer solutions such as Interactive Digital Marketing, Custom eBooks, Content Creation Services and Custom Publishing & Advertising to give your brand life.


    native advertising

    Native Advertising:
    Be an industry thought-leader by publishing your sticky, buzz-worthy, non-commercial content alongside our trusted editorial on our website and we’ll take care of driving traffic back to your dedicated page. Content marketing plays a key role in not only building your brand awareness but establishing your company as a trusted partner.


    content marketing sponsorship

    Content Marketing Sponsorship:
    There are many ways to maximize your reach throughout our audience channels. The Content Marketing Sponsorship aligns your ad package with specific content that reaches our full potential audience in our eMagazine, website, eNews, and social and email channels.


    infocenters

    InfoCenters:
    A full-feature, topic-centric microsite featuring your content and content supplied by our editorial team to ensure your company is showcased as the industry expert on the topic of your choosing. With a full marketing package and a series of eblasts, an InfoCenter offers an unparalleled opportunity for you to educate, inform and build your brand.


    live events

    Live Events:
    Live events draw professionals by offering the chance to deepen connections, nurture relationships, shorten the sales cycle, seek solution providers and learn about industry topics.
    Coatings Trends & Technologies Summit


    webinars

    Webinars:
    A webinar provides a unique opportunity to connect with attendees and discuss common industry challenges all while pitching your product or service solution. Our experienced webinar specialists develop a turnkey program equipped with full access to technical and marketing support. Collect qualified registrant leads, and share your story.


    Back to Products
    website advertising

    Website Advertising:
    Professionals view our website daily for news and solutions. Make an impression with these viewers through our dynamic online advertising options. We offer a variety of Website Banner Ad Packages, Topic Sponsorships, Online Retargeting, Featured Product and Ad Placement. Ask about our new Hero Billboard ad options which immerse your ad within our most popular articles. 


    videos

    Videos:
    Let us produce high quality, professional videos while creating a customized marketing strategy to get your video message in front of thousands of qualified buyers. Already have a video that you are looking to promote? Share your video to our audience via our website, eNewsletter(s) and social media channels all with one package.


    advanced marketing solutions

    Advanced Marketing Solutions:
    Reach your unique marketing goals; whether it’s enhancing brand awareness, driving web traffic, or generating sales-qualified leads. These Advanced Marketing Solutions use innovative technologies to support ABM Campaigns, Lead Nurturing, Advanced Targeting and Custom Lead Generation Opportunities.


    social media

    Social Media:
    Incorporating social media into any ad strategy is critical today and keeps your brand relevant. Build a deeper connection and engage with potential customers with the fastest way to push content and information and promote your social channels. Channels include LinkedIn, Facebook and Twitter.


    eblasts

    eBlasts:
    eBlasts are a highly impactful way to increase your brand’s visibility and audience engagement. With tested templates for a wide variety of messaging, a specialized brand email can focus on must see products, video sharing, white paper releases, event announcements and editorial sponsorships.


    eNewsletters

    eNewsletters:
    As a trusted resource for professionals, eNewsletters ensure that your ad(s) will be viewed by people who have already expressed an interest in your industry and who have directly requested to receive timely and relevant content. Banner and text ad options are available.


    content marketing sponsorship

    Content Marketing Sponsorship:
    There are many ways to maximize your reach throughout our audience channels. The Content Marketing Sponsorship aligns your ad package with specific content that reaches our full potential audience in our eMagazine, website, eNews, and social and email channels.


    eMagazine

    eMagazine:
    See the power of your ad in digital action. eMagazine Display Ads & Sponsorships put your brand front and center as our engaged subscribers access their interactive issue.


    classifieds and directory listings

    Classifieds and Directory Listings:
    Get the word out about your company and your products for sale, business opportunities, special services, and more with custom ad placement in an online directory, in our eMagazine classifieds section and on our website.


    podcasts

    Podcasts:
    A popular medium, podcasts offer you the opportunity to speak directly to our readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. We can help produce or promote or just align your messaging with our editorial podcast series.


    native advertising

    Native Advertising:
    Be an industry thought-leader by publishing your sticky, buzz-worthy, non-commercial content alongside our trusted editorial on our website and we’ll take care of driving traffic back to your dedicated page. Content marketing plays a key role in not only building your brand awareness but establishing your company as a trusted partner.


    Back to Products
    advanced marketing solutions

    Advanced Marketing Solutions:
    Reach your unique marketing goals; whether it’s enhancing brand awareness, driving web traffic, or generating sales-qualified leads. These Advanced Marketing Solutions use innovative technologies to support ABM Campaigns, Lead Nurturing, Advanced Targeting and Custom Lead Generation Opportunities.


    social media

    Social Media:
    Incorporating social media into any ad strategy is critical today and keeps your brand relevant. Build a deeper connection and engage with potential customers with the fastest way to push content and information and promote your social channels. Channels include LinkedIn, Facebook and Twitter.


    eBlasts

    eBlasts:
    eBlasts are a highly impactful way to increase your brand’s visibility and audience engagement. With tested templates for a wide variety of messaging, a specialized brand email can focus on must see products, video sharing, white paper releases, event announcements and editorial sponsorships.


    webinars

    Webinars:
    A webinar provides a unique opportunity to connect with attendees and discuss common industry challenges all while pitching your product or service solution. Our experienced webinar specialists develop a turnkey program equipped with full access to technical and marketing support. Collect qualified registrant leads and share your story.


    infocenters

    InfoCenters:
    A full-feature, topic-centric microsite featuring your content and content supplied by our editorial team to ensure your company is showcased as the industry expert on the topic of your choosing. With a full marketing package and a series of eblasts, an InfoCenter offers an unparalleled opportunity for you to educate, inform and build your brand.


    Back to Products
    Interactive and Custom digital marketing

    Interactive and Custom Digital Marketing:
    Your brand has a personality and a story to tell. Whether you need an effective and engaging way to highlight your product, service, or event, or the creation of a data-rich visualization of your brand story, our experts can help you craft a unique plan. We offer solutions such as Interactive Digital Marketing, Custom eBooks, Content Creation Services and Custom Publishing & Advertising to give your brand life.


    podcasts

    Podcasts:
    A popular medium, podcasts offer you the opportunity to speak directly to our readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. We can help produce or promote or just align your messaging with our editorial podcast series.


    videos

    Videos:
    Let us produce high quality, professional videos while creating a customized marketing strategy to get your video message in front of thousands of qualified buyers. Already have a video that you are looking to promote? Share your video to our audience via our website, eNewsletter(s) and social media channels all with one package.


    infocenters

    InfoCenters:
    A full-feature, topic-centric microsite featuring your content and content supplied by our editorial team to ensure your company is showcased as the industry expert on the topic of your choosing. With a full marketing package and a series of eblasts, an InfoCenter offers an unparalleled opportunity for you to educate, inform and build your brand.


    native advertising

    Native Advertising:
    Be an industry thought-leader by publishing your sticky, buzz-worthy, non-commercial content alongside our trusted editorial on our website and we’ll take care of driving traffic back to your dedicated page. Content marketing plays a key role in not only building your brand awareness but establishing your company as a trusted partner.


    webinars

    Webinars:
    A webinar provides a unique opportunity to connect with attendees and discuss common industry challenges all while pitching your product or service solution. Our experienced webinar specialists develop a turnkey program equipped with full access to technical and marketing support. Collect qualified registrant leads and share your story.


    Back to Products
    advanced marketing solutions

    Advanced Marketing Solutions:
    Reach your unique marketing goals; whether it’s enhancing brand awareness, driving web traffic, or generating sales-qualified leads. These Advanced Marketing Solutions use innovative technologies to support ABM Campaigns, Lead Nurturing, Advanced Targeting and Custom Lead Generation Opportunities.


    infocenters

    InfoCenters:
    A full-feature, topic-centric microsite featuring your content and content supplied by our editorial team to ensure your company is showcased as the industry expert on the topic of your choosing. With a full marketing package and a series of eblasts, an InfoCenter offers an unparalleled opportunity for you to educate, inform and build your brand.


    website advertising

    Website Advertising:
    Professionals view our website daily for news and solutions. Make an impression with these viewers through our dynamic online advertising options. We offer a variety of Website Banner Ad Packages, Topic Sponsorships, Online Retargeting, Featured Product and Ad Placement. Ask about our new Hero Billboard ad options which immerse your ad within our most popular articles. 


    social media

    Social Media:
    Incorporating social media into any ad strategy is critical today and keeps your brand relevant. Build a deeper connection and engage with potential customers with the fastest way to push content and information and promote your social channels. Channels include LinkedIn, Facebook and Twitter.


    eBlasts

    eBlasts:
    eBlasts are a highly impactful way to increase your brand’s visibility and audience engagement. With tested templates for a wide variety of messaging, a specialized brand email can focus on must see products, video sharing, white paper releases, event announcements and editorial sponsorships.


    eNewsletters

    eNewsletters:
    As a trusted resource for professionals, eNewsletters ensure that your ad(s) will be viewed by people who have already expressed an interest in your industry and who have directly requested to receive timely and relevant content. Banner and text ad options are available.


    Back to Products
    webinars

    Webinars:
    A webinar provides a unique opportunity to connect with attendees and discuss common industry challenges all while pitching your product or service solution. Our experienced webinar specialists develop a turnkey program equipped with full access to technical and marketing support. Collect qualified registrant leads and share your story.


    live events

    Live Events:
    Live events draw professionals by offering the chance to deepen connections, nurture relationships, shorten the sales cycle, seek solution providers and learn about industry topics.
    Coatings Trends & Technologies


    Back to Products
    interactive and custom digital marketing

    Interactive and Custom Digital Marketing:
    Your brand has a personality and a story to tell. Whether you need an effective and engaging way to highlight your product, service, or event, or the creation of a data-rich visualization of a story or thesis, our experts can help you craft your unique plan. We offer unique solutions such as Interactive Digital Marketing, Custom eBooks, Content Creation Services, and Custom Publishing & Advertising to give your brand life. 


    conversion landing page

    Conversion Landing Page:
    Our team will work closely with you to write and design a branded landing page with the goal of capturing lead information (i.e. email, name, company, etc.) through a form submission to receive a compelling offer.


    customer relationship management tool

    Customer Relationship Management (CRM) Tool:
    By setting up a CRM, we will work closely with you to give you the tools necessary to effectively manage your leads and streamline your sales process.


    email marketing

    Email Marketing:
    Our team works closely with you to make sure your brand stays top of mind with your leads and customers. These emails will be sent to your existing database from the email platform of your choice.


    digital reputation review management

    Digital Reputation & Review Management:
    Our team will work closely with you to create, build, or maintain a positive digital brand presence through online reviews.


    SEO Insights & Next Steps

    SEO: Insights & Next Steps:
    Search engine optimization (SEO) analysis is the practice of auditing a website to identify opportunities to improve its placement in search engine results.


    social media marketing

    Social Media Marketing:
    Let us save you time by managing your company’s social media channel(s) and focusing on keeping your audience engaged.


    website performance audit and action plan

    Website Performance Audit & Action Plan:
    A website audit is a comprehensive analysis of your site in terms of its performance and its ability to be found on search engines. A full site audit enables you to understand how your website scores according to best practice metrics as well as how to resolve any issues identified.


    website redesign

    Website Redesign:
    Our team of expert designers and developers will create a visually appealing and highly-functional website based on your brand needs.


    Back to Products
    myCLEARopinion Insights Hub Logo

    myCLEARopinion Insights Hub:
    Respondent Access & Market Research Solutions | We connect you with the right voices to answer your complex business questions through our industry-focused B2B panels. Whether you need targeted respondents or full-service market research, our solutions help you gain the insights you need to drive success.

    ♦ Respondent Access for Research Surveys
    ♦ Survey Programming & Data Collection
    ♦ Industry Insights Dashboards
    ♦ Brand Awareness Research
    ♦ Customer Experience & Satisfaction Research
    ♦ Marketing & Advertising Effectiveness Research
    ♦ New Product Development Research
    ♦ State of Industry Research


    Back to Products
    bottom wave
    quotation mark

    Testimonials

    Here’s what our advertisers are saying

    “PCI Magazine offers a fully integrated outlet beyond advertising, serving as a crucial industry platform fueled by the Paints & Coatings community itself. Its commitment to delivering relative, impactful content provides readers and contributors alike with a dedicated industry resource.”
    -- Riley Cohen, Marketing & Communications Manager, Clariant

    “Working with PCI magazine was critical to the marketing campaign I once undertook. The variety of outreach and resource offerings to the global community of coatings professionals was top notch and enabled the perfect alignment needed to command high reputation within the industry.”
    -- Marc Chan, Director of Business and Market Development, Micro Powders

    “Paint & Coatings Industry has demonstrated a high level of professionalism, providing us with the information we need to make sure we are reaching our target audience. Not many publications still provide an audited statement which verifies their circulation via a third-party independent source. When we need assistance, they are there to help us. This is a media partner who does it best to deliver results and that’s why we continue to give them business.”
    -- George M. Callanan , President Creative Marketing Group, Inc.

    “Advertising in PCI provides us with full access to the U.S. market and significant access to global markets. The delighter is working with such professional, easy-to-like people.”
    -- Bob Ruckle Director of Marketing and Sales, Siltech Corp.

    “As an academic and researcher, PCI is an indispensable resource for me. In the rapidly expanding field of paints and coatings, PCI's outstanding editorial keep me abreast of new developments in technologies, applications and raw materials. My graduate students count on PCI magazine or the website for learning from very informative articles, information about new raw materials and product introductions, or coating events.”
    -- Vijay Mannari, Professor and Director, Coating Research Institute, Eastern Michigan University

    Social

    Build meaningful connections with your audience across all media channels.

    FACEBOOK-ALT LINKEDIN-ALT X (twitter) YOUTUBE-ALT

    Resources

    Find additional helpful information.

    View our Digital Advertising Specs.


    Lead Generation: What You Should Know About Lead Quality
    Read BNP Media's white paper to learn how to target the right audience and deliver high-quality interactions and content that resonate with them.
    Download the White Paper.


    Parent Company

    BNP Media

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    BNP Media is one of the country's leading business-to-business media companies serving industry professionals across 40+ industries through magazines, custom media, eNewsletters, website conferences, events and market research. BNP Media is committed to helping professionals succeed in business by providing superior information.

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