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Meet Our Audience

With 90% of our audience being involved in purchasing, you can be confident in knowing that you’re reaching key manufacturers, chemists, formulators and other paint and coating industry members.*

*Paint & Coatings Industry Reader Preference Profile Study, 2021

Products

We offer a wide portfolio of products and solutions to meet each of your unique goals.

Take a journey through an array of solutions that best fit your vision to an impactful marketing future. After exploring our offerings, reach out to our customer relationship managers and start building a custom plan tailored to you.

I’m seeking new, high-quality customers.

Lead Generation

I need help increasing my brand visibility and awareness.

Brand Awareness

I want to create meaningful connections and build engagement with my audience.

Engagement

I have content I’m looking to create or promote to an engaged audience.

Content Marketing

I’m looking to increase traffic to my website from a trusted, reliable source.

Website Traffic

I would like to network and build meaningful relationships with customers.

Events & Webinars

I have reached a marketing plateau and need further marketing strategy and tactics in order to reach my objectives.

BNP Engage

I need to send targeted surveys to understand my market or advanced AI-driven solutions for market research.

Market Research from myCLEARopinion Insights Hub

Advanced Marketing Solutions:
Reach your unique marketing goals; whether it’s enhancing brand awareness, driving web traffic, or generating sales-qualified leads. These Advanced Marketing Solutions use innovative technologies to support ABM Campaigns, Lead Nurturing, Advanced Targeting and Custom Lead Generation Opportunities.

eBlasts:
eBlasts are a highly impactful way to increase your brand’s visibility and audience engagement. With tested templates for a wide variety of messaging, a specialized brand email can focus on must see products, video sharing, white paper releases, event announcements and editorial sponsorships.

Interactive and Custom Digital Marketing:
Your brand has a personality and a story to tell. Whether you need an effective and engaging way to highlight your product, service, or event, or the creation of a data-rich visualization of your brand story, our experts can help you craft a unique plan. We offer solutions such as Interactive Digital Marketing, Custom eBooks, Content Creation Services and Custom Publishing & Advertising to give your brand life.

Native Advertising:
Be an industry thought-leader by publishing your sticky, buzz-worthy, non-commercial content alongside our trusted editorial on our website and we’ll take care of driving traffic back to your dedicated page. Content marketing plays a key role in not only building your brand awareness but establishing your company as a trusted partner.

Content Marketing Sponsorship:
There are many ways to maximize your reach throughout our audience channels. The Content Marketing Sponsorship aligns your ad package with specific content that reaches our full potential audience in our eMagazine, website, eNews, and social and email channels.

InfoCenters:
A full-feature, topic-centric microsite featuring your content and content supplied by our editorial team to ensure your company is showcased as the industry expert on the topic of your choosing. With a full marketing package and a series of eblasts, an InfoCenter offers an unparalleled opportunity for you to educate, inform and build your brand.

Live Events:
Live events draw professionals by offering the chance to deepen connections, nurture relationships, shorten the sales cycle, seek solution providers and learn about industry topics.
Coatings Trends & Technologies Summit

Webinars:
A webinar provides a unique opportunity to connect with attendees and discuss common industry challenges all while pitching your product or service solution. Our experienced webinar specialists develop a turnkey program equipped with full access to technical and marketing support. Collect qualified registrant leads, and share your story.

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Website Advertising:
Professionals view our website daily for news and solutions. Make an impression with these viewers through our dynamic online advertising options. We offer a variety of Website Banner Ad Packages, Topic Sponsorships, Online Retargeting, Featured Product and Ad Placement. Ask about our new Hero Billboard ad options which immerse your ad within our most popular articles.

Videos:
Let us produce high quality, professional videos while creating a customized marketing strategy to get your video message in front of thousands of qualified buyers. Already have a video that you are looking to promote? Share your video to our audience via our website, eNewsletter(s) and social media channels all with one package.

Social Media:
Incorporating social media into any ad strategy is critical today and keeps your brand relevant. Build a deeper connection and engage with potential customers with the fastest way to push content and information and promote your social channels. Channels include LinkedIn, Facebook and Twitter.

eNewsletters:
As a trusted resource for professionals, eNewsletters ensure that your ad(s) will be viewed by people who have already expressed an interest in your industry and who have directly requested to receive timely and relevant content. Banner and text ad options are available.

eMagazine:
See the power of your ad in digital action. eMagazine Display Ads & Sponsorships put your brand front and center as our engaged subscribers access their interactive issue.

Classifieds and Directory Listings:
Get the word out about your company and your products for sale, business opportunities, special services, and more with custom ad placement in an online directory, in our eMagazine classifieds section and on our website.

Podcasts:
A popular medium, podcasts offer you the opportunity to speak directly to our readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. We can help produce or promote or just align your messaging with our editorial podcast series.

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Interactive and Custom Digital Marketing:
Your brand has a personality and a story to tell. Whether you need an effective and engaging way to highlight your product, service, or event, or the creation of a data-rich visualization of a story or thesis, our experts can help you craft your unique plan. We offer unique solutions such as Interactive Digital Marketing, Custom eBooks, Content Creation Services, and Custom Publishing & Advertising to give your brand life.

Conversion Landing Page:
Our team will work closely with you to write and design a branded landing page with the goal of capturing lead information (i.e. email, name, company, etc.) through a form submission to receive a compelling offer.

Customer Relationship Management (CRM) Tool:
By setting up a CRM, we will work closely with you to give you the tools necessary to effectively manage your leads and streamline your sales process.

Email Marketing:
Our team works closely with you to make sure your brand stays top of mind with your leads and customers. These emails will be sent to your existing database from the email platform of your choice.

Digital Reputation & Review Management:
Our team will work closely with you to create, build, or maintain a positive digital brand presence through online reviews.

SEO: Insights & Next Steps:
Search engine optimization (SEO) analysis is the practice of auditing a website to identify opportunities to improve its placement in search engine results.

Social Media Marketing:
Let us save you time by managing your company’s social media channel(s) and focusing on keeping your audience engaged.

website performance audit and action plan

Website Performance Audit & Action Plan:
A website audit is a comprehensive analysis of your site in terms of its performance and its ability to be found on search engines. A full site audit enables you to understand how your website scores according to best practice metrics as well as how to resolve any issues identified.

Website Redesign:
Our team of expert designers and developers will create a visually appealing and highly-functional website based on your brand needs.

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Empower Your Marketing Strategy with Solution-Driven Advertising Opportunities from Paint & Coatings Industry.

Meet Our Audience

We offer a wide portfolio of products and solutions to meet each of your unique goals.

Here’s what our advertisers are saying

Build meaningful connections with your audience across all media channels.

Find additional helpful information.

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