The PCI Blog is written by our team of editors, as well as industry contributors, and includes thought provoking opinions, trends, and essential paint and coatings industry information.
In a recent article by Kristin Johansson in Paint & Coatings Industry magazine, she reviewed the market drivers in the coatings industry and commented that sustainability is now less overt and more embedded within companies. Undoubtedly this is true, however you may feel there is a 'but' coming up!
Surface appearance can change your perception of color. Think of a glossy magazine. If the light is shining directly on the page, you may need to tilt the magazine and change the reflection angle to clearly see the colors.
The concept of color affecting mood is nothing new. Ancient Egyptians and Chinese practiced chromotherapy, using colors to heal various maladies. Today's color theory, color psychology and color therapy are our modern equivalents.
Regardless of the nature of your business, being seen on the Internet is a highly recommended way to getting more calls from paying customers. This includes customers who are not looking for you specifically, yet they need your services. People who would usually go to your competitors would now be calling your painting company instead!
It is no secret that colors play a role in our mental wellbeing. Colors will impact the way we think, feel and behave. More importantly, the colors in a space are imperative to the overall atmosphere of a room.
Appearance is more than simply color. It’s a comprehensive look at everything inherent to each unique material we come in contact with, including texture, gloss, transparency and special effects. Each of these characteristics plays a part and has an effect on overall appearance and understanding in relation to a single material.
What could be the biggest opportunities, for any business, in the world that we inhabit? At first glance, this might seem a very generalized question… but it is still worth asking!
At school we learn some absolute foundations on which to build our embryonic scientific knowledge: gases are compressible but liquids aren’t. The world is an ordered place and we begin to understand its rules.
At the Paris Climate Conference in 2015 (COP 21), most countries agreed to reach net zero greenhouse emissions by the second half of this century. It is an ambitious, but achievable target. It also represents an opportunity for businesses to prepare for a low carbon future with simple determination, and by leveraging their innovation and expertise.
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Great points on how color psychology directly impacts...
Delta Executor
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Great article! One area that complements the points...