What happens if you ask your friends what they think about chemicals? Will they mention the risks, the possibility of accidents and injuries, air and water pollution or will they mention the essential chemicals needed in the products that they use every day?
I’ve headed up sustainability at AkzoNobel for 14 years now. During that time, I have often been utterly amazed – and disappointed – about how some segments of the corporate world (even in our own industry sector) have gone about adopting and incorporating sustainable business practices.
