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Supply and Demand Balance Crucial to Long-Term Profitability of the TiO2 Industry

LEATHERHEAD, UK - Global titanium dioxide (TiO2) demand is estimated to grow at a compound annual growth rate of 3.5 percent, reaching 6.79 million tonnes by 2016. However, potential production expansions anticipated during this period could create an oversupply situation of over one million tonnes by 2016, creating downward pressure on TiO2 prices, according to a new study by IntertechPira.
 
The Future of Titanium Dioxide provides analyses of the TiO2 market by end use and geographic region. It provides detailed forecasts of TiO2 pigment supply, demand and sales growth by volume and value, as well as addresses the development and commercialization of new feedstock and pigment production technologies.
 
The report is based on interviews with executives in a cross section of companies that supply titanium mineral feedstocks and manufacture TiO2 pigment. It is also based on extensive analyses of in-house data built up from years of gathering information and conducting executive-level conferences and webinars on the TiO2 industry.
 
This new study provides consumption forecasts for TiO2 in its major end-use markets: coatings, plastics and paper. A key focus of the study is the affect of both the global economy and potential new capacity on TiO2 supply and demand.
 
“As most of its markets are mature, TiO2 demand depends largely on construction activity and consumption of durable goods, which are strongly tied to a region’s GDP and therefore economic health,” said Publisher Adam Page.
 
“Eastern Europe and Asia are the regions with a GDP per capita well below the world average and so have the potential for strong growth,” predicts Page. “Over the past few years, about 80 percent of the world’s growth in TiO2 demand has been in Asia-Pacific, and over half of this in China.”
 
The Future of Titanium Dioxide provides in-depth quantitative data and analyses of the TiO2 industry, including feedstock and pigment processing developments and pigment growth forecasts to 2016 broken down by end-use market and region.
 
For additional information, e-mail Stephen Hill at stephen.hill@pira-international.com.
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