PARSIPPANY, NJ – Evonik Degussa Corp. has introduced an all-inclusive color reference book for the industrial coatings market. The new Portfolio of Color® features over 2,760 colors at two sheen levels and the supporting formulations. Portfolio of Color provides industrial coatings producers with the freedom to customize a unique color selection sales aid to meet specific business requirements. For example, a customer can add existing color collections and graphics for an additional charge. Portholes™ allow the user to position the target or coating sample behind the representative color chip to check for greater color accuracy.

 

The CHROMA-CHEM® Color Identifier™ is a handheld device that speeds the process of color selection in the field. It reads the target or substrate color and then locates the closest acceptable color match in the Portfolio of Color book. The unit displays three potential matches (good, better or best) for the user to choose from.

 

“The Portfolio of Color and the Color Identifier were intentionally designed to offer speed and ease in color choice, identification and formulary support,” said Steve Riccardi, Marketing Director of Industrial Colorants NAFTA for Evonik. “Coupled with the unmatched quality and consistency of CHROMA-CHEM industrial colorants, these new tools provide the industrial coatings market with flexibility and speed to increase efficiency, growth and profitability.”