PARSIPPANY, NJ – Evonik Degussa Corp. has introduced an all-inclusive color reference book for the industrial coatings market. The new Portfolio of Color® features over 2,760 colors at two sheen levels and the supporting formulations. Portfolio of Color provides industrial coatings producers with the freedom to create customized color-selection sales aids.

The CHROMA-CHEM® Color Identifier™ is a handheld device that speeds the process of color selection in the field. It reads the target or substrate color and then locates the closest acceptable color match in the Portfolio of Color book. The unit displays three potential matches (good, better or best) for the user to choose from.