Dunn-Edwards InstaColor^® iD is a new color-matching tool that allows professional painters and designers to quickly determine the color of almost any surface. The compact, handheld device is pre-loaded with all 1,996 colors in the brand’s Perfect Palette^® color system, and instantly suggests the top three corresponding colors, along with RGB, CMYK, Delta E and Hex color values.

“This is a huge time-saver for pros who are helping their clients get just the right color,” said Sara McLean, color expert for Dunn-Edwards. “Rather than starting their color search by sorting through a big a fan deck, at the press of a button they can determine the best color matches and then go to the fan deck and start sampling.” She points out that while InstaColor iD is highly accurate, Dunn-Edwards always recommends that color samples be applied to the surface being painted and viewed in various light situations.