The Joint Venture Paints of Yaroslav (YK), a growing architectural coatings company in Russia, recently introduced its Brite® line of professional paints with Ti-Pure™ One Coat technology from Chemours. The Ti-Pure One Coat technology improves the Brite paint’s hiding power by 60% in just one application. That means complete, quality coverage with a single coat — no additional coats or touch ups are necessary. Professional painters can use less paint and get on to their next job faster.

In adding the Ti-Pure One Coat technology to their Brite brand of paints, YK becomes the first paint manufacturer to feature three Chemours licensing brands, which include Teflon™ and Ti-Pure quality.