Lubrizol also formally unveiled its new logo consisting of the Lubrizol name and a blue arc.
Noveon Changes Its Name to Lubrizol Advanced Materials
August 1, 2007
CLEVELAND – The Lubrizol Corp. announced that its wholly owned subsidiaries Noveon, Inc., and Noveon Canada, Inc., have changed their names to Lubrizol Advanced Materials, Inc., and Lubrizol Advanced Materials Canada, Inc., respectively. These name changes reflect Lubrizol’s recent decision to discontinue the broad use of “Noveon” in favor of “Lubrizol Advanced Materials” around the world. Subsidiaries of Lubrizol in Europe and Asia will similarly change their names. In the future, “Noveon” will only be used in connection with Lubrizol’s consumer specialty products.