Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Price Alerts
    • Subscribe to eNewsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • FINISHING
      • Finishing News
      • Finishing Technologies
      • Finishing Equipment
      • Finishing Today
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Ask Joe Powder
      • Did you know?
      • Distribution Dive
      • Focus on Canada
      • Formulating With Mike
      • Innovation Insights
      • Moody's Coatings Conundrums
      • Powder Coating Perspectives
      • Target the Market
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to eNewsletters
  • SIGN UP!
Breaking NewsIndustry News

Survey Shows Consumers Getting Bolder With Color

June 18, 2007
More and more Canadians are experimenting with color on their walls. That’s the finding of a recent survey by leading architectural paint brand PARA Paints in polling its more than 400 paint dealers across the country.

Small spaces like bathrooms are a good place to experiment with wall color, such as PARA Paints’ Cream Custard (P709-4), pictured on the walls of this powder room.


BRAMPTON, Ontario - More and more Canadians are experimenting with color on their walls. That’s the finding of a recent survey by leading architectural paint brand PARA Paints in polling its more than 400 paint dealers across the country.

The study shows that only 39 percent of consumers prefer neutral colors for their walls, regardless of the room being painted. This compares to a 2002 PARA survey that revealed that 90 percent of Canadian consumers opted for neutral colors - such as whites, beiges and grays - when painting their homes.

“These results demonstrate that the growth in popularity in the last five years of television decorating shows and home décor experts is having an impact on homeowners,” said Shawn Graham, senior brand manager of PARA Paints and a member of the international color forecaster, Color Marketing Group. “Whereas five years ago, neutral colors were overwhelmingly our best-selling paints, today there’s more of a balance, as consumers become more bold in their color choices and less afraid to try out-of-the-ordinary looks for their walls.”

According to the survey, green is the number-one choice when it comes to color, with 15 percent of consumers choosing green shades for their rooms. Red and yellow are next, with 13 and 12 percent of consumers, respectively, opting for these two hues. Blue is chosen by four percent of consumers.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • pci1022-Kinaltek-Lead-1170.jpg

    A Novel Pigment Production Technology

    Following an extensive R&D program that demonstrated...
    Paint and Coating Pigments
    By: Jawad Haidar and Nitin Soni
  • pci global top 10

    2025 Global Top 10: Top Paint and Coatings Companies

    The following is PCI’s annual ranking of the top 10...
    Paint and Coating Market Reports
    By: Courtney Bassett
  • 2025 pci 25

    2025 PCI 25: Top Paint and Coatings Companies

    PCI's annual ranking of the top 25 North American paint...
    Paint and Coating Market Reports
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Modern arapartment complex painted in bright colors.
    Sponsored byEPS - Engineered Polymer Solutions

    Architectural Polymers Leading the Way in Coatings Innovation

  • paint sprayer in a workshop
    Sponsored byallnex

    Enabling Performance and Compliance: allnex Introduces a New Line of VOC Exempt Solvent-Borne Resins

Popular Stories

No. 3 AkzoNobel

AkzoNobel’s $1.4B Divestment Signals Strategy Shift

PCI voices from the top

eBook | PCI Voices from the Top

Mergers and Acquisitions

RPM Expands Portfolio With Strategic Acquisition



PCI Buyers Guide

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

Find Suppliers

Events

September 3, 2025

Coatings Trends & Technologies Summit

The Coatings Trends & Technologies (CTT) Summit is an annual conference for both liquid and powder coatings formulators and manufacturers to discuss innovations in coatings technology. This event combines high-quality technical presentations, a resource-rich exhibit hall, and dedicated networking opportunities to connect scientific minds, foster innovation, and cultivate game-changing new ideas!

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

CTT Summit Short Courses (Live 9/3/25)

Coatings Trends & Technologies Summit is expanding its offerings with four short courses. These short courses will offer an extensive day of interactive learning.

See More Products
pci voices from the top ebook

PCI CASE EBOOK

Related Articles

  • Consumers Rank Color Choice as Number One Painting Concern According to Valspar Survey

    See More
  • NEWS

    DuPont Survey Reports Growing Awareness of Biobased Products Among Consumers in India

    See More
  • NEWS

    Survey Shows Optimism in the Chemical Industry

    See More

Related Products

See More Products
  • handbook-of-ad-and-surface-

    Handbook of Adhesives and Surface Preparation

  • pci january 2020

    PCI January 2020 Issue

  • pci may 2020

    PCI May 2020 Issue

See More Products

Related Directories

  • Van Horn, Metz & Co. Inc.

    Manufacturing relies on raw materials, but sourcing materials is time-consuming and challenging. With Van Horn, Metz & Co. you'll get the specialty raw materials you need to create innovative products that will help grow your business.
  • American Colors Inc.

    American Colors, Inc. is a customer-focused manufacturer of premium liquid pigment systems and specialty chemicals catering to a diverse range of applications, such as paints, coatings, adhesives, composites, films, landscape and agriculture. Our team of experienced professionals is well-equipped with premium processing equipment and state-of-the-art laboratory instruments, ensuring that our products are of the highest quality. We take pride in meeting the unique needs of our customers through product development, toll manufacturing, and private labeling and packaging.
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing