Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Subscribe to Newsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Featured Products
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to Newsletters
  • SIGN UP!
FT Archives

Editor's View: The Science of Chasing Ghosts

By Rodger Talbert
October 1, 2005

Recently, I spent eight straight days in a liquid paint facility working to find the cause of severe craters in the clear coat. The work started at 6 a.m. and continued through the dinner hour. Testing, meetings, analysis and speculation comprised the day - and tended to interrupt our sleep as well.

During this process, one chemist muttered that applying paint is a "Voodoo Science." To me, this implies that he sees coatings and their application as some type of art rather than as a true science. To this end, he joins a host of people who have expressed the notion of art being involved in industrial painting.

Now I have been involved in painting since 1971, so I understand the feeling that chasing some paint problems is like chasing ghosts, and it may lead one to think that there is as much art involved as science. However, I cannot agree.

There is so much science involved in coating formulation and application that control of it is difficult. It is a chemical process with thousands of variables that are difficult to manage; not much like a cutting, punching, drilling or bending operation where precise machinery and maintenance can provide extremely high consistency and accuracy. It is better to compare it to an old car that you have to pump the pedal twice and pound on the dashboard before it will start. Temperamental, unpredictable, frustrating and difficult are all words that come to my mind, especially after having spent eight days trying to slay the fisheye dragon. But is this art? No. It is science! A difficult science perhaps, but, it is science nonetheless.

Experienced painters may disagree with me. Many facilities rely on the long-term employee to control paint viscosity during times of atmospheric change, adjust spray guns visually, and explain why what worked yesterday does not work today. Certainly this experienced employee uses more educated reckoning than precise measurement. And yet for every variable, there is a precise measurement. Temperature, humidity, distances, speeds, fluid viscosity, paint formula, air velocity and many other measurable variables affect coating application. How many of them are routinely measured and controlled? I say not enough. If we do not measure and control them, can we really expect consistent output? The more we measure and control a paint system, the less reliant we are on the art of painting.

Because many companies are not clear on their quality standards, it is no wonder that they also do not routinely measure and control the system. Acceptable quality is too often left to the discretion of the individual. Work is rejected that was acceptable yesterday, or work is accepted that was rejected on the day shift. Sound familiar?

If you prefer to treat coating as an art, you will get by as long as you have a fairly stable system and good people to run it. But if you treat coating as science, you can get a quality standard that is exactly what you want - and you can get it every day and every hour. Build the system with the equipment and features that are necessary to control the process in a consistent fashion that meets or exceeds your quality expectations. Maintain it carefully for best results. And measure and control the system instead of playing Harry Potter every week.

Did we solve the fisheye problem? As I write this, we have eliminated 98 percent of the craters and we are working on the last 2 percent. We will get them out because we are using science to study the process and make corrections. If we rely on art, it will be a longer and much more difficult process.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Editorial Director, Industrial Paint & Powder

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • pci1022-Kinaltek-Lead-1170.jpg

    A Novel Pigment Production Technology

    Following an extensive R&D program that demonstrated...
    Paint and Coating Pigments
    By: Jawad Haidar and Nitin Soni
  • pci global top 10

    2025 Global Top 10: Top Paint and Coatings Companies

    The following is PCI’s annual ranking of the top 10...
    Paint and Coating Market Reports
    By: Courtney Bassett
  • 2025 pci 25

    2025 PCI 25: Top Paint and Coatings Companies

    PCI's annual ranking of the top 25 North American paint...
    Paint and Coating Market Reports
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • colorful building exterior
    Sponsored byDow

    Insights into Exterior Architectural Coating Degradation: Bridging Accelerated and Natural Weathering

  • digital pigments
    Sponsored bySiltech

    The Fourth Dimension of Silicon: Siltech Q Resins

Popular Stories

CASE eBook

The 2025 PCI/ASI CASE eBook

akzonobel

Akzo Completes Strategic Sale

Mergers and Acquisitions

FTC Moves to Block Major Adhesives Deal

pci academy

PCI Buyers Guide

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

Find Suppliers

Events

September 4, 2025

N-Butylpyrrolidone (NBP) as a Green Solvent to Replace N-Methylpyrrolidone (NMP) in Industrial Coating Applications

ON DEMAND: EPA published a regulation proposal around N-methylpyrrolidone (NMP) in June 2024 to ban or limit NMP in many applications, such as paints and coatings and their removers. N-butylpyrrolidone (NBP) is a powerful and versatile solvent for a variety of industries looking for alternatives to substance of very high concern (SVHC)-listed solvents.

January 15, 2026

From Data Silos to AI Success: Lessons from Collano’s Journey

In this webinar, Raphael Schaller, CTO of Collano, shares how his team envisioned their data to make it usable for AI-driven materials discovery. He reflects on what he would do differently if starting over, and how adopting the Citrine Platform has accelerated learning, collaboration, and innovation across the organization.

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

Automotive Paints and Coatings, 2nd Edition

Now in its second edition and still the only book of its kind, this is an authoritative treatment of all stages of the coating process.

See More Products
pci case ebook

PCI webinar

Related Articles

  • Editor's View: The Cost of Resistance

    See More
  • Editor's View: The Blame Game

    See More
  • Editor's View: The Powder Coating Industry-Cautiously Optimistic

    See More

Related Products

See More Products
  • organic coatings.jpg

    Organic Coatings: Science and Technology, 4th Edition

  • durability.jpg

    Increasing the Durability of Paint and Varnish Coatings in Building Products and Construction 1st Edition

See More Products
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Manufacturing Division
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing