BASF Coatings, a division of BASF SE, is a global expert in the development, production and marketing of automotive OEM and refinish coatings, decorative paints, and applied surface treatments for metal, plastic and glass substrates in a wide range of industries.
AkzoNobel is a leader in the manufacture of paints and coatings with operations in more than 150 countries. The company employs approximately 34,500 people around the world.
The Sherwin-Williams Co. is a global leader in coatings and related products. Selling to professional, industrial, commercial and retail customers, Sherwin-Williams branded products are sold in over 5,100 paint stores in the United States, Canada and the Caribbean.
PPG's global coatings businesses include paints, coatings and specialty materials for the aerospace, architectural, automotive OEM, automotive refinish, industrial, packaging, and protective and marine markets, along with coatings services.
This article, the third in a four-part series, discusses managing product development efforts differently before and after what we call the Moment of Commitment, and the role of an engaged executive in the process.
The global coatings additives market is witnessing increasing demand from various industries. Coatings additives are a specialized group of chemically engineered materials that find application in a number of industries. They impart excellent chemical properties to the formulation, including improved wettability, dispersion, rheology, UV protection, chemical resistance and high-temperature stability.