Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Subscribe to Newsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to Newsletters
  • SIGN UP!

2020

By Kristin Johansson, Chief Editor, PCI
Viewpoint.jpg
December 8, 2020

How do you say goodbye to a year like 2020? “Good riddance” seems fitting, however that would suggest that nothing good or positive came out of this year. Yes, 2020 has been a terrible, uncertain, sad, divisive year on many levels. But for this Viewpoint I am choosing to look to the good, and to the creative ways both businesses and individuals survived and helped others.

The world as we knew it changed on March 11. I will never forget being at the RadTech Conference in Orlando the day the World Health Organization declared COVID-19 a pandemic. The days that followed are a blur – stocking up on supplies, the desperate effort to find masks, toilet paper and Clorox wipes, getting kids home from college, suddenly having everyone working and attending school from home, stay-at-home orders, cancelling work trips, sports tournaments and vacations, etc.

Yet amid all of the craziness, fear and disappointment, signs of goodness and ingenuity shone through. A number of automakers and other manufacturers retrofitted their factories to make PPE and ventilators. Many chemical companies and distilleries began producing hand sanitizer to help with the shortage. Paint manufacturers began developing and testing antiviral surface coatings. The medical industry developed new treatments and therapies for seriously ill COVID patients. Laboratories and production plants continued to function with unique shift schedules. Customer meetings, industry events and schools continued via virtual platforms. Apps were developed to trace contacts in an effort to help with early testing and isolation. Restaurants developed QR codes for hands-free menus and bill pay. Movie theaters rented out entire theaters to small groups of friends and family for safer, socially distanced entertainment.

Goodness was seen as people sewed masks and delivered them to hospitals. Quarantined Italians sang together from their balconies. People all over the world organized coordinated times to applaud healthcare workers. Customers “paid it forward” by leaving extra-large tips to help restaurant staff during closures. Museums and orchestras offered free virtual tours and performances. Grocery stores created specific shopping times for the elderly. Schools continued to provide food for families that rely on two meals a day for their kids. YouTube hosted a global virtual commencement ceremony. Fitness instructors offered free, live, at-home workouts to club or gym members. Multiple religions held a combined, global day of prayer and fasting. Families spent more time together.

The lists could go on for pages – these are just examples that I am personally aware of. Yes, 2020 has been a difficult year. But let’s choose to celebrate the things we have learned, the new skills we have developed, the new ways business and learning can take place, and the people we have come to appreciate more this year. And let's look forward with hope to 2021.

How do you say goodbye to a year like 2020? “Good riddance” seems fitting, however that would suggest that nothing good or positive came out of this year. Yes, 2020 has been a terrible, uncertain, sad, divisive year on many levels. But for this Viewpoint I am choosing to look to the good, and to the creative ways both businesses and individuals survived and helped others.

The world as we knew it changed on March 11. I will never forget being at the RadTech Conference in Orlando the day the World Health Organization declared COVID-19 a pandemic. The days that followed are a blur – stocking up on supplies, the desperate effort to find masks, toilet paper and Clorox wipes, getting kids home from college, suddenly having everyone working and attending school from home, stay-at-home orders, cancelling work trips, sports tournaments and vacations, etc.

Yet amid all of the craziness, fear and disappointment, signs of goodness and ingenuity shone through. A number of automakers and other manufacturers retrofitted their factories to make PPE and ventilators. Many chemical companies and distilleries began producing hand sanitizer to help with the shortage. Paint manufacturers began developing and testing antiviral surface coatings. The medical industry developed new treatments and therapies for seriously ill COVID patients. Laboratories and production plants continued to function with unique shift schedules. Customer meetings, industry events and schools continued via virtual platforms. Apps were developed to trace contacts in an effort to help with early testing and isolation. Restaurants developed QR codes for hands-free menus and bill pay. Movie theaters rented out entire theaters to small groups of friends and family for safer, socially distanced entertainment.

Goodness was seen as people sewed masks and delivered them to hospitals. Quarantined Italians sang together from their balconies. People all over the world organized coordinated times to applaud healthcare workers. Customers “paid it forward” by leaving extra-large tips to help restaurant staff during closures. Museums and orchestras offered free virtual tours and performances. Grocery stores created specific shopping times for the elderly. Schools continued to provide food for families that rely on two meals a day for their kids. YouTube hosted a global virtual commencement ceremony. Fitness instructors offered free, live, at-home workouts to club or gym members. Multiple religions held a combined, global day of prayer and fasting. Families spent more time together.

The lists could go on for pages – these are just examples that I am personally aware of. Yes, 2020 has been a difficult year. But let’s choose to celebrate the things we have learned, the new skills we have developed, the new ways business and learning can take place, and the people we have come to appreciate more this year. And let's look forward with hope to 2021.

KEYWORDS: COVID-19 productivity

Share This Story

Kristin200 new

Kristin has been with BNP Media since 1992. She was named Editor of PCI in 2010 after being Managing Editor for 12 years.

You must login or register in order to post a comment.

Report Abusive Comment

Blog Topics

Editor's Viewpoint

Journey to Sustainability

Industry Insights

Recent Comments

Great

Great

Enjoy watching your favorite Asian dramas and anime clearly.

Searching through your blog moviebox is always so...

steal a brainrot is a fast-paced and...

Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • colorful building exterior
    Sponsored byDow

    Insights into Exterior Architectural Coating Degradation: Bridging Accelerated and Natural Weathering

  • digital pigments
    Sponsored bySiltech

    The Fourth Dimension of Silicon: Siltech Q Resins

Popular Stories

Company News

What the AkzoNobel–Axalta Merger Means for the Future of Coatings

AkzoNobel and Axalta Headquarters

AkzoNobel and Axalta Announce $25 Billion Merger

Wacker logo

WACKER Plans More Than 1,500 Job Cuts



PCI Buyers Guide

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

Find Suppliers

Events

September 4, 2025

N-Butylpyrrolidone (NBP) as a Green Solvent to Replace N-Methylpyrrolidone (NMP) in Industrial Coating Applications

ON DEMAND: EPA published a regulation proposal around N-methylpyrrolidone (NMP) in June 2024 to ban or limit NMP in many applications, such as paints and coatings and their removers. N-butylpyrrolidone (NBP) is a powerful and versatile solvent for a variety of industries looking for alternatives to substance of very high concern (SVHC)-listed solvents.

March 24, 2026

The Manufacturing & Automation eXchange (MAX)

MAX presents a rare opportunity to observe the full scope of manufacturing in one environment. From systems integration and materials handling to automation, quality, safety, and packaging, each discipline is represented through live, operational displays. By experiencing these technologies side by side, as they are on actual production floors, attendees gain a grounded understanding of how manufacturing functions align, overlap, and evolve in practice.

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

Automotive Paints and Coatings, 2nd Edition

Automotive Paints and Coatings, 2nd Edition

Now in its second edition and still the only book of its kind, this is an authoritative treatment of all stages of the coating process.

See More Products
pci voices from the top ebook

PCI webinar
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Manufacturing Division
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing