Of the 300 new colors, 142 are historically accurate colors inspired by architecture of the American West. Dunn-Edwards and the Architectural Resources Group, an architecture firm focused on historical preservation and renovation, analyzed a range of hues from more than 300 years of Southwestern architectural history. From Missions to Victorian to Mid-Century Modern, building styles from the 1600s to the 1900s contributed to color schemes representative of the culture of the American West.

Then, Now & Forever derives color inspiration from buildings past and future. Dunn-Edwards brought Mark Woodman, color forecast expert and past president of the Color Marketing Group, in on the final review to ensure the company had the correct set of 300 colors for design professionals. The new color system also identifies 158 popular, trending colors that have become the new classics for design professionals. Touching the entire color spectrum, this palette offers a greater range of grays and browns, as well as blues and oranges.

The 300 new colors will be integrated into the new Perfect Palette display, color library, color album, fandeck and designer travel kit for easy selection on-the-go. To support the launch of the new collection, Dunn-Edwards will introduce a new array of digital tools, including InstaColor, a new mobile app, and ColorView, a color-rendering tool that allows users to upload a picture of a room and paint it virtually. Professionals can download color swatches into an expanded range of programs, including Adobe Illustrator, REVIT and Sketch-Up. And, for the first time ever, with Color-Ark Home consumers will have the opportunity to store their color purchases in an online database for future reference.

The company has published a video on YouTube showcasing the new collection.