Painting & Coating Industry (PCI) logo Powder coating summit logo
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • MATERIALS
  • TECHNOLOGIES
  • RESOURCES
  • EVENTS
  • DIRECTORIES
  • EMAGAZINE
  • CONTACT
  • SIGN UP!
cart
facebook twitter linkedin youtube
  • NEWS
  • Latest News
  • Market Trends & Reports
  • Price Alerts
  • Subscribe to eNewsletters
  • Global Top 10/ PCI 25
  • Weekly Featured Article
  • COATLE Word Game
  • PRODUCTS
  • Product News
  • Must See Products and Services
  • MATERIALS
  • Additives
  • Resins/Polymers
  • Pigments
  • Equipment
  • Distributors
  • TECHNOLOGIES
  • Adhesives
  • Architectural Coatings
  • FINISHING
  • Industrial Coatings
  • Nanotechnology
  • Powder Coatings
  • Solventborne
  • Special Purpose Coatings
  • Sustainability
  • UV Coatings
  • Waterborne
  • FINISHING
  • Finishing News
  • Finishing Technologies
  • Finishing Equipment
  • Finishing Today
  • RESOURCES
  • Columns
  • Blogs
  • Coatings Supplier Handbook
  • Podcasts and Videos
  • PCI Store
  • Classifieds
  • eBooks
  • Sponsor Insights
  • White Papers
  • COATLE Word Game
  • Columns
  • Ask Joe Powder
  • Did you know?
  • Distribution Dive
  • Focus on Canada
  • Formulating With Mike
  • Innovation Insights
  • Moody's Coatings Conundrums
  • Powder Coating Perspectives
  • Target the Market
  • TiO2 Insider
  • Blogs
  • Editor's Viewpoint
  • Industry Insights
  • Podcasts and Videos
  • COAT-IT! Podcast
  • Videos/PCI TV
  • EVENTS
  • Coatings Trends & Technologies Summit
  • Paint and Coatings Academy
  • Webinars
  • Calendar of Events
  • Lifetime Achievement Award
  • DIRECTORIES
  • Buyer's Guide
  • Equipment Directory
  • Materials Directory
  • EMAGAZINE
  • Current Issue
  • eMagazine Archive
  • China Issue Archive
  • Editorial Advisory Board
  • CONTACT
  • Contact Us
  • Advertise
  • Subscribe to eMagazine
  • Subscribe to eNewsletters
Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Price Alerts
    • Subscribe to eNewsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • FINISHING
      • Finishing News
      • Finishing Technologies
      • Finishing Equipment
      • Finishing Today
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Ask Joe Powder
      • Did you know?
      • Distribution Dive
      • Focus on Canada
      • Formulating With Mike
      • Innovation Insights
      • Moody's Coatings Conundrums
      • Powder Coating Perspectives
      • Target the Market
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to eNewsletters
  • SIGN UP!
From the Show Floor

BASF Highlights Innovation, Formulation Services and Sustainability

April 13, 2016

Visitors to BASF Booth 1431 will see a wide range of sustainable coatings solutions for the architectural, construction, transportation, industrial, furniture and flooring markets in the areas of latex polymers, binders, resins, pigments, colorants, minerals, and formulation and performance additives.

“The American Coatings Conference and Trade Show is an ideal event for us to share our industry resources and the breadth and depth of our product offerings with customers across market sectors,” says Gerry Podesta, Senior Vice President, BASF Dispersions & Pigments, North America. “We hope to inspire new ideas and help address challenges by offering the most versatile portfolio of products and solutions available.”

With an emphasis on formulation expertise, BASF is hosting “Formulate on the Floor” sessions so attendees can bring product or industry challenges to the show and consult with a member of the Formulations Services Institute (FSI). The FSI is a cross-functional team dedicated to addressing common industry challenges to provide a holistic approach to customer service in tandem with the technical services teams.  

During the show, BASF announced the launch of three new globally available pigments, Lumina® Royal Dragon Gold EH 0908 and Cinquasia® Uniflow Magenta EH 4504 and EH 4555, which will help enhance styling options across a variety of product markets.

Formulation additives featured at the booth include:

·Attagel® 50, an ultrafine, premium-grade rheology modifier that offers increased sag resistance. It is recommended for use in aqueous or solventborne coating systems such as primers and topcoats, maintenance and marine finishes, semigloss and gloss enamels, as well as asphalt coatings and plastisols.

·Dispex® Ultra PX 4525, a universal wetting and dispersing agent. It improves gloss development, color intensity and color acceptance.

·Hydropalat WE 3650, a wetting agent that offers excellent dynamic surface tension reduction in combination with low foam stabilization.

·Efka PB 2744, a new, ultralow-VOC de-aerator providing excellent efficiency, long-term persistence and effectiveness against macro and micro-foam.

·Efka FA 4609 shows outstanding performance in dispersing and stabilizing inorganic pigments, in particular titanium dioxide.

·Mattex® PRO, a specially engineered kaolin product for use in flat architectural coatings. In addition to providing very high scrub and burnish resistance, Mattex PRO also simplifies paint formulations by eliminating the use of flatting agents.

·Rheovis® PU 1235, a nonionic associative HEUR thickener designed to impart low-shear viscosity with moderate contribution to high-shear viscosity in latex-based paints.

·Rheovis PE 1331, an associative thickener designed for high-shear build for one-coat coverage while offering superior sag resistance.

·Rheovis PE 1332, an excellent high-shear thickener that imparts excellent flow.

·Rheovis PU 1191, a strong low-shear thickener with excellent performance and easy handling.

·Tinuvin® 249, a brand-new, nonbasic liquid HALS that is compatible with a broad range of resins. It offers migration resistance in polar epoxy-carboxy systems and is suitable for plastic and metal coatings. Low viscosity and good color stability round out the features, which makes it a good primary toolbox HALS.

Dispersions featured at the booth include:

·Acronal® 4236, an all-acrylic dispersion used in wallboard, offering increased sound damping effects.

·Acronal 4848, recommended for use in high-performance elastomeric roof coatings. This product offers superior tensile strength, elongation and weatherability. Excellent dirt pick-up resistance and APEO free.

·Acronal 5442, an acrylic dispersion used in the base coats of exterior insulation and finishing systems and cement modification.

·Acronal EDGE 4050 acrylic dispersion for semigloss interior paints.

·Acronal EDGE 4247 X all-acrylic dispersion for premium exterior surfaces, offering superior dirt pick up resistance.

·Acronal EDGE 4750, a high-performance all-acrylic designed for interior and exterior flat to semigloss paints.

·Acronal PLUS 4230, an all-acrylic resin optimized for high-performance 50 g/L VOC, freeze/thaw resistant. Available in flat and satin formulations.

Pigments featured include:

·Lumina Royal mica-based interference pigments, which provide the highest chromaticity available in a range of shades from greenish blues through trending copper and oranges. These products continue to expand the color space potential for brilliant interior and exterior coatings. Lumina Royal Dragon Gold EH 0908 is brand new and follows the launch of Magenta in 2015 and prior introductions of Copper, Indigo, Aqua, and Blue. These pigments set the standard in colored mica interference pigments for automotive and industrial applications.

·Paliocrom® Sparkling Red, now available to open up the red and violet color spaces with an intense sparkling effect pigment. It compliments Paliocrom Brilliant Gold and Orange, which are based on thin silver dollar aluminum flakes to provide high chroma and lightness in face with an attractive dark down flop. The Paliocrom Brilliant series also provides superior hiding power compared to other colored effect pigments while enabling high gloss automotive finishes.  

·Sicopal® Green L 9715, a Pigment Green (P.G.) 50 that does not require carcinogenic labeling as other P.G. 50s do. The L 9715 is similar in chroma, opacity, and durability to other P.G. 50 products.

·Irgazin® Scarlet EH 2096 (L 3553 HD), a new yellow-shade Pigment Red 255 for general industrial paint, powder and architectural coatings applications. It is suitable for both solvent and water applications and is a highly durable pigment.

·Cinquasia Uniflow Magenta EH 4505 and EH 4555, two new magenta pigments – targeted  for the automotive, refinish and high-end industrial markets – that widen the existing magenta color space and can be used as a tint pigment to create highly saturated and chromatic red, violet and blue effect shades. Both pigments exhibit extraordinary flow behavior, offer high pigment load in most solvent and waterborne paint systems, and also display high efficiency, tint strength and transparency.

Featured resins include:

·Acronal® PRO 80 na, a next-generation polymer emulsion for medium-duty anticorrosion primers and fillers for industrial metal coating applications. This product provides corrosion protection, barrier and inhibiting properties, good adhesion, early rain resistance, high PVC and low odor.

·Joncryl® HYB 6340, an acrylic/PUD hybrid for high-quality water-based clearcoats on wood for professional flooring and high-performance furniture.

·Joncryl 2990 X, a self-crosslinking acrylic emulsion for “wet look” cementitious substrates.

KEYWORDS: American Coatings Conference

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • PCI-0724-Global10-Feature-1440.png

    2024 Global Top 10: Top Paint and Coatings Companies

    Who ranks on top? PCI’s annual ranking of the top 10...
    Global Top 10 and PCI 25
    By: Courtney Bassett
  • PCI-0724-PCI25-Feature-1440.png

    2024 PCI 25: Top Paint and Coatings Companies

    PCI's annual ranking of the top 25 North American paint...
    Global Top 10 and PCI 25
    By: Courtney Bassett
  • pci1022-Kinaltek-Lead-1170.jpg

    A Novel Pigment Production Technology

    Following an extensive R&D program that demonstrated...
    Paint and Coating Pigments
    By: Jawad Haidar and Nitin Soni

Post a comment to this article

Formulations services Institute, BASF

Bharat Dadia
April 14, 2016
Do you have transparent Flame Retardant coating which can be applied on PAPER, WOOD, CLOTH etc. If yes, can you suggest formulation ? Bharat H. Dadia, Director, M.S.Ch.E.(U.S.A.), Mumbai, India.

Report Abusive Comment

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Subscription Customer Service

The Coatings Minute: Your Inside Look at PCInnovations

The Coatings Minute: Your Inside Look at PCInnovations

CTT Registration Now Open

CTT Registration Now Open

The Coatings Minute: Print Returns with PCI’s New Showcase Issue

The Coatings Minute: Print Returns with PCI’s New Showcase Issue

The Coatings Minute: Your Guide to the 2025 Coatings Supplier Handbook

The Coatings Minute: Your Guide to the 2025 Coatings Supplier Handbook

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Modern arapartment complex painted in bright colors.
    Sponsored byEPS - Engineered Polymer Solutions

    Architectural Polymers Leading the Way in Coatings Innovation

  • paint sprayer in a workshop
    Sponsored byallnex

    Enabling Performance and Compliance: allnex Introduces a New Line of VOC Exempt Solvent-Borne Resins

Popular Stories

BASF SE Logo

BASF Reportedly Eyes Exit from Coatings

No. 7 BASF Coatings

BASF Comments on Potential Sale of Coatings Business

No. 3 AkzoNobel

AkzoNobel’s $1.4B Divestment Signals Strategy Shift



PCI Buyers Guide

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

Find Suppliers

Events

September 3, 2025

Coatings Trends & Technologies Summit

The Coatings Trends & Technologies (CTT) Summit is an annual conference for both liquid and powder coatings formulators and manufacturers to discuss innovations in coatings technology. This event combines high-quality technical presentations, a resource-rich exhibit hall, and dedicated networking opportunities to connect scientific minds, foster innovation, and cultivate game-changing new ideas!

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

CTT Summit Short Courses (Live 9/3/25)

Coatings Trends & Technologies Summit is expanding its offerings with four short courses. These short courses will offer an extensive day of interactive learning.

See More Products
pci  webinar april 2025

PCI CASE EBOOK

Related Articles

  • COATING 2005 EXHIBITORS HIGHLIGHTS: Testing Services

    See More
  • PCI0424-DistributionDrive1.png

    Maintaining a Competitive Edge Through Value-Added Chemical Distribution Services and Innovation

    See More
  • ppg highlights sustainability at leonardo da vinci science museum in milan

    PPG Highlights Sustainability at Leonardo da Vinci Science Museum in Milan

    See More

Related Products

See More Products
  • Advanced Powder Coatings Formulation (Zoom course 7/24/25)

See More Products

Events

View AllSubmit An Event
  • October 31, 2024

    Future-Proofing Your Formulations: Enhancing Performance and Sustainability with TEGO® Foamex 16 for Decorative Coatings

    On Demand During this webinar, we will cover the various advantages of TEGO® Foamex 16 and explain how it can future-proof your formulation.
View AllSubmit An Event

Related Directories

  • Formulator Software LLC

    Thousands of users rely on Formulator Software to manage their raw materials & formulations. Options include SDS, batch tickets, QC, COA, Inventory, costing and more!
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Price Alerts
    • Subscribe to eNewsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • FINISHING
      • Finishing News
      • Finishing Technologies
      • Finishing Equipment
      • Finishing Today
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Ask Joe Powder
      • Did you know?
      • Distribution Dive
      • Focus on Canada
      • Formulating With Mike
      • Innovation Insights
      • Moody's Coatings Conundrums
      • Powder Coating Perspectives
      • Target the Market
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to eNewsletters
  • SIGN UP!