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Finishing News

Corotech Industrial Coatings Joins Benjamin Moore Brand Portfolio

FinishedProducts-123493132.jpg
July 31, 2016

MONTVALE, NJ - Benjamin Moore has offered high-performance commercial and industrial products for years, with its current Corotech brand launching in 2009. Now, these formulas are boasting a new identity as Benjamin Moore® Corotech® high-performance coatings.

High-performance coatings – including primers, enamels, epoxies, urethanes and more –  protect surfaces that are regularly subject to severe conditions beyond normal wear and tear. Also known as industrial maintenance coatings, these rugged and durable products are essential for commercial and industrial projects of all sizes.

With the newly rebranded Benjamin Moore Corotech High-Performance Coatings, retailers, painters, contractors, architects and engineers will continue to benefit from the same Corotech formulas, product codes, and labels, but now optimized for specifications with the Benjamin Moore logo front and center.

As the Corotech portfolio continues to transition to Benjamin Moore Corotech branding throughout 2016, corotechcoatings.com will remain the resource for product information, retailer lists and more. In late 2016, the updated and refreshed benjaminmoore.com website will fully incorporate all Benjamin Moore Corotech product and retailer information.

KEYWORDS: Paint and Coating Manufacturers

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