Behr Launches Online Shopping Tool
Behr Express allows users to select from a curated palette of Behr’s 55 most popular colors to suit any space or style. Consumers can then purchase a pre-packaged supply kit with everything needed to complete a project (samples, paint, sundries and helpful painting tips and tutorials). The online resource is an easy way to shop for color.
“We’re focused on creating fun, simple and accessible ways for our customers to get their projects started sooner — and sometimes to do that, we have to think ‘outside the can,’” said Jodi Allen, Chief Marketing Officer at Behr Paint. “Behr Express offers an all-in-one package with everything a DIYer could need, all through a seamless online experience, to help people get done faster and begin enjoying their refreshed space.”