CLEVELAND — Sherwin-Williams is celebrating Walt Disney Animation Studios' "Encanto" in the company's first collaboration with the movie studio, curating enchanting color palettes and exploring the colorful personalities of the Madrigal family, one lime green, sky blue, hot red, and soft purple at a time.
"Encanto" is a story about the magical Madrigal family and their charmed home in the mountains of Colombia. The film features an array of colors that have inspired new Sherwin-Williams palettes that celebrate each member of the multi-generational Madrigal family, from warmer neutrals like Pineapple Cream SW 1668 and Escapade Gold SW 6403 to brighter pops of color like Aquarium SW 6767 and Free Spirit SW 6973.
"The new animated feature Encanto shines a colorful spotlight on what we at Sherwin-Williams truly believe, that our homes are a magical world waiting to be explored," said Sue Wadden, Director of Color Marketing at Sherwin-Williams. "This colorful collaboration between Encanto and the world of paint is sure to inspire anyone looking to sprinkle some magic in their home."
Step into the colorful world of Encanto by visiting the Sherwin-Williams website to experience:
26 Sherwin-Williams colors curated into enchanting new palettes, including The Unique Palette, full of bubbly hues, such as bright blues, electric lime and a pop of pink, and The Sunny Palette, which is full of positive vibes with warm shades of burnt orange and red;
A behind-the-scenes look at the vibrant hues that inspired the design of Encanto, featuring a conversation between Sue Wadden and the film's Associate Production Designer, Lorelay Bové; and
A character-based personality quiz to discover which Madrigal family member you are most like, and what Sherwin-Williams colors you can incorporate into your home to bring their spirit to life in your space.
"The collaboration with Sherwin-Williams on Encanto really brings the colorful story of Casa Madrigal to life in an elegant way," said Jan Coleman, Vice President – Global Partnerships, Promotions and Multicultural at Walt Disney Studios. "We could not be more excited to partner with another great storyteller in Sherwin-Williams to extend the story into homes."
The new Sherwin-Williams Disney Encanto-inspired color palettes can be experienced with the ColorSnap® Visualizer app, a tool designed to help consumers and professionals make confident and efficient paint color selections. Users can try out Sherwin-Williams 1,700 hues in their own space in real time with the app's Instant Paint augmented reality tool.
For more information, visit www.sherwin-williams.com.