On October 3rd 2022, Dutch startup RheoCube opened its first U.S. office in Boston, Massachusetts. Having established a strong customer base across Europe, RheoCube is boosting its presence in the U.S. market to further support clients and accelerate the commercial expansion in the United States.

RheoCube’s CCO and co-founder Jurjen van Rees commented, “In the last 18 months we have noticed that the U.S. market, as opposed to the EU market, is one where there’s a stronger sense of urgency around innovative and digital solutions. The adoption of an enterprise solution like RheoCube is growing fast. To meet that demand, we decided it was time to open our own office there. That way we can service our clients there and respond to the faster commercial scale-up of our U.S. operations.”

The Growing Need to Reformulate

Companies in sectors such as coatings, laundry, home cleaning, and personal care are seeing increased consumer demand for products with new, or more sustainable ingredients. In many cases, those products are complex fluid formulations, which must now be changed from the ground up. As hard-pressed R&D departments respond to this paradigm shift, they also need to understand the impact new ingredients will have on factors such as product stability, cost, or production. RheoCube supports busy experimentalists working in those R&D labs, by providing a digital and fully integrated research solution to test hypotheses, reduce costly trial-and-error, and accelerate their research.

RJ Lee, the head of U.S. Sales at RheoCube in Boston commented, “Looking at how fast things are moving in the U.S. now, it’s exciting to see RheoCube taking this giant step across the pond. It’s clear that many R&D departments need help as they grapple with new ingredients on a scale never seen before. RheoCube is uniquely positioned as the only platform that can provide the insights they need on both the meso and molecular scales.”

For more information, visit: www.RheoCube.com.