Benjamin Moore & Co.
May 31, 2002
Benjamin Moore & Co., Montvale, NJ, announced the introduction of a major new color palette, the "Serenity Collection," featuring some of the company's most popular colors of the past several decades. The 48-color collection is designed to "reinforce a feeling of peace and serenity at home," the company said. The collection offers a color-combination tool consisting of eight color schemes reflecting the themes "Tranquil Whites," "Soothing Neutrals," "Vintage Comfort," and "Inspiring Sophisticates." The collection emphasizes pale shades of green, blue, purple and brown, which are recognized as conveying a feeling of tranquility, the company said.