Painting & Coating Industry (PCI) logo Powder coating summit logo
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • MATERIALS
  • TECHNOLOGIES
  • RESOURCES
  • EVENTS
  • DIRECTORIES
  • EMAGAZINE
  • CONTACT
  • SIGN UP!
cart
facebook twitter linkedin youtube
  • NEWS
  • Latest News
  • Market Trends & Reports
  • Price Alerts
  • Subscribe to eNewsletters
  • Global Top 10/ PCI 25
  • Weekly Featured Article
  • COATLE Word Game
  • PRODUCTS
  • Product News
  • Must See Products and Services
  • MATERIALS
  • Additives
  • Resins/Polymers
  • Pigments
  • Equipment
  • Distributors
  • TECHNOLOGIES
  • Adhesives
  • Architectural Coatings
  • FINISHING
  • Industrial Coatings
  • Nanotechnology
  • Powder Coatings
  • Solventborne
  • Special Purpose Coatings
  • Sustainability
  • UV Coatings
  • Waterborne
  • FINISHING
  • Finishing News
  • Finishing Technologies
  • Finishing Equipment
  • Finishing Today
  • RESOURCES
  • Columns
  • Blogs
  • Coatings Supplier Handbook
  • Podcasts and Videos
  • PCI Store
  • Classifieds
  • eBooks
  • Sponsor Insights
  • White Papers
  • COATLE Word Game
  • Columns
  • Ask Joe Powder
  • Did you know?
  • Distribution Dive
  • Focus on Canada
  • Formulating With Mike
  • Innovation Insights
  • Moody's Coatings Conundrums
  • Powder Coating Perspectives
  • Target the Market
  • TiO2 Insider
  • Blogs
  • Editor's Viewpoint
  • Industry Insights
  • Podcasts and Videos
  • COAT-IT! Podcast
  • Videos/PCI TV
  • EVENTS
  • Coatings Trends & Technologies Summit
  • Paint and Coatings Academy
  • Webinars
  • Calendar of Events
  • Lifetime Achievement Award
  • DIRECTORIES
  • Buyer's Guide
  • Equipment Directory
  • Materials Directory
  • EMAGAZINE
  • Current Issue
  • eMagazine Archive
  • China Issue Archive
  • Editorial Advisory Board
  • CONTACT
  • Contact Us
  • Advertise
  • Subscribe to eMagazine
  • Subscribe to eNewsletters
Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Price Alerts
    • Subscribe to eNewsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • FINISHING
      • Finishing News
      • Finishing Technologies
      • Finishing Equipment
      • Finishing Today
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Ask Joe Powder
      • Did you know?
      • Distribution Dive
      • Focus on Canada
      • Formulating With Mike
      • Innovation Insights
      • Moody's Coatings Conundrums
      • Powder Coating Perspectives
      • Target the Market
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to eNewsletters
  • SIGN UP!

The Rauch Guide to the U.S Paint Industry 2001-02 Edition

September 1, 2001


In previous articles, we have reviewed The Rauch Guides to the U.S. Paint Industry (1984, 1987, 1990, 1998). I continue to find these guides to be valuable tools for the industry. This article reviews the recently published 2001-02 guide.

Impact Marketing Consultants (IMC) was established in 1996 to acquire the Marketing Guide business from Rauch Associates. The president of IMC, Donald R. Dykes, was formerly with Kline & Co., as was James A. Rauch, publisher of the previous Rauch Guides. IMC is continuing to publish guides under the Rauch name for such industries as chemicals, plastics, adhesives, paints and inks. This new Coatings Guide was published in June 2001. (Note: in this review, the word "coatings" will often be used to replace "paint.")

As before, the authors have done an excellent job in presenting a mass of data, observations and projections concerning this vast, complex and very important industry. This edition of the guide covers the U.S. coatings industry (including paint) for 1999 and 2000, with projections to 2005. It presents extensive data, tables (82) and figures (22) together with discussions and analyses of materials, markets, companies, and trends.

Section 1 includes much crucial industrial and economic information as to industry shipments, markets, structure, capital expenditures, company performance and industry concentration, profits, and forecasts. Shipments and forecasts are summarized in Tables 1-1 to 1-4. Also included is information on operations, employment and distribution. The discussion of foreign trade (including Canada) and world production is very complete. The list of recent mergers and acquisitions is quite complete and well prepared; it is further referred to in Section 5. The treatment of the all-important government regulations affecting the industry is outstanding, in greater depth than the previous Guide, and very useful. For example, Tables 1-34 and 1-35 present updated VOC limitations for a variety of coatings. This section also presents an outlook on the future effects of environmental (and VOC) control on a number of facets of the industry.

Section 2 treats the materials used in the coatings industry in impressive detail. The raw materials covered include: vehicles (resins and other binders), solvents, pigments, fillers and extenders and additives (and containers - metal and plastic). The materials are tied into their finished product usage (Section 3) and the statistical information presented is quite helpful. The discussion of acrylics is very thorough, and emphasizes their importance (as mostly waterborne) in the industry. (Note: I continue to be distressed to see the term "water-based" still being used, instead of the more proper term "waterborne.") Discussions of epoxies and urethanes are very complete. Table 2-1 summarizes the use of raw materials in coatings in 1992 and 1997. Most solvent usage has declined, due to the growth of waterborne coatings and solvent emission restrictions; however, oxygenated solvents usage has increased slightly.

Section 3 covers the products of the coatings industry: architectural, industrial OEM (original equipment manufacturer, product coatings), and special-purpose coatings. The vehicles used, major producers and shipments are listed, tabulated and discussed in good detail. The coverage of architectural coatings is one of the best I have seen. The treatment of automotive coatings is excellent, with data brought up to 1999. The sub-sections on powder and radiation-curable coatings have been expanded and are very helpful.

Section 4 is again a useful tabulation of sources of statistical information, meetings, trade shows, trade associations, professional societies, periodicals, directories and buyers' guides that are important to the industry. It is noted that statistical information, formerly SIC codes (Standard Industrial Classification) has been augmented by teen-digit NAICS codes (North American Industry Classification System).

Section 5 continues to be probably the most valuable and important section for market researchers seeking information about U.S. paint companies. There are an estimated 1,120 coatings companies in the United States. This directory lists and describes in detail 332 of the larger companies with annual U.S. sales of over $5 million. The remaining 437 companies (Section 5A) with annual sales under $5 million are covered in less detail. The arrangement of this whole section is most helpful, giving pertinent and useful information about each company up to year 2000. For the larger companies, this includes plant locations, total company sales, number of employees, types of products, telephone and fax numbers, and (new) websites.

In Section 5B, as before, a cross-reference is included, listing parent companies, subsidiaries, divisions and affiliations that are not described as separate entities. As before, I find this guide (and its predecessors) to be of definite assistance in my work. In a single volume it brings together considerable widely scattered industrial information with thorough, concise and highly readable analyses. It is enthusiastically recommended to all workers in the coatings and allied fields; they will find it equally as helpful.

"The Rauch Guide to the U.S. Paint Industry - 2001-02 Edition" is available from Impact Marketing Consultants Inc. for $445.00 Contact Impact Marketing Consultants Inc. at P.O. Box 1226, Manchester Center, VT 05255; phone 802/362-2325.

The book is divided into five major sections:

    Section 1. Economics, Government Regulations and Foreign Markets
    Section 2. Materials and Manufacturing
    Section 3. Products and Markets
    Section 4. Industry Activities, Organizations and Sources of Information
    Section 5. U.S. Paint Companies with Sales at or over $5 Million
    Section 5A. U.S. Paint Companies with Sales under $5 Million
    Section 5B. Cross Reference

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • pci1022-Kinaltek-Lead-1170.jpg

    A Novel Pigment Production Technology

    Following an extensive R&D program that demonstrated...
    Paint and Coating Pigments
    By: Jawad Haidar and Nitin Soni
  • pci global top 10

    2025 Global Top 10: Top Paint and Coatings Companies

    The following is PCI’s annual ranking of the top 10...
    Paint and Coating Market Reports
    By: Courtney Bassett
  • 2025 pci 25

    2025 PCI 25: Top Paint and Coatings Companies

    PCI's annual ranking of the top 25 North American paint...
    Paint and Coating Market Reports
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Subscription Customer Service

The Coatings Minute: Your Guide to the 2025 Coatings Supplier Handbook

The Coatings Minute: Your Guide to the 2025 Coatings Supplier Handbook

The Coatings Minute: Your Inside Look at PCInnovations

The Coatings Minute: Your Inside Look at PCInnovations

The Coatings Minute: Print Returns with PCI’s New Showcase Issue

The Coatings Minute: Print Returns with PCI’s New Showcase Issue

CTT Registration Now Open

CTT Registration Now Open

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Modern arapartment complex painted in bright colors.
    Sponsored byEPS - Engineered Polymer Solutions

    Architectural Polymers Leading the Way in Coatings Innovation

  • paint sprayer in a workshop
    Sponsored byallnex

    Enabling Performance and Compliance: allnex Introduces a New Line of VOC Exempt Solvent-Borne Resins

Popular Stories

No. 7 BASF Coatings

BASF Comments on Potential Sale of Coatings Business

No. 3 AkzoNobel

AkzoNobel’s $1.4B Divestment Signals Strategy Shift

PCI voices from the top

eBook | PCI Voices from the Top



PCI Buyers Guide

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

Find Suppliers

Events

September 3, 2025

Coatings Trends & Technologies Summit

The Coatings Trends & Technologies (CTT) Summit is an annual conference for both liquid and powder coatings formulators and manufacturers to discuss innovations in coatings technology. This event combines high-quality technical presentations, a resource-rich exhibit hall, and dedicated networking opportunities to connect scientific minds, foster innovation, and cultivate game-changing new ideas!

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

CTT Summit Short Courses (Live 9/3/25)

Coatings Trends & Technologies Summit is expanding its offerings with four short courses. These short courses will offer an extensive day of interactive learning.

See More Products
pci voices from the top ebook

PCI CASE EBOOK

Related Articles

  • Book Review
    The Rauch Guide to the U.S. Ink Industry, 2nd Edition

    See More
  • Supplement to the Fifth Edition of the Paint Industry Labeling Guide

    See More
  • A Ultimate Guide to the Safest Ways to Strip Paint

    An Ultimate Guide to the Safest Ways to Strip Paint

    See More

Related Products

See More Products
  • durability.jpg

    Increasing the Durability of Paint and Varnish Coatings in Building Products and Construction 1st Edition

  • corrosion.jpg

    Corrosion Control Through Organic Coatings 2nd Edition

  • 9780323355957.jpg

    Adhesives Technology Handbook, 3rd Edition

See More Products
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Price Alerts
    • Subscribe to eNewsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • FINISHING
      • Finishing News
      • Finishing Technologies
      • Finishing Equipment
      • Finishing Today
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Ask Joe Powder
      • Did you know?
      • Distribution Dive
      • Focus on Canada
      • Formulating With Mike
      • Innovation Insights
      • Moody's Coatings Conundrums
      • Powder Coating Perspectives
      • Target the Market
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to eNewsletters
  • SIGN UP!