Ford and BASF Coatings Share a Vision of the Future in the "Way Forward" Initiative
Jeffrey H. Helms, Ph.D., manager of paint engineering for Ford, explains how the relationship between Ford and BASF works in practice. "For instance, BASF Coatings helps us with its innovative application system, the ‘Three-Wet Full Body Paint System.' They also provide their competence in such areas as UV technology and color design, as well as their vast experience in material recycling and accelerated weathering tests." This broad expertise was the basis for recognizing BASF Coatings with three Gold-level Ford World Excellence Awards for outstanding achievement in Germany, Spain and Canada. Ford also recognized the BASF team by adding it to the exclusive circle of 36 suppliers who make up the Ford "Aligned Business Framework," which, in effect, means that BASF has earned the status of a preferred supplier to Ford, not just in North America, but also around the world.