WILMINGTON, DE – The 2008 DuPont Automotive Color Popularity Report says white is the top vehicle color choice in North America for the second straight year and is a strong player globally, with “white effects” allowing consumers to differentiate cars subtly to express their individuality. Black and silver with effects also turned in a strong performance globally. The term “effects” refers to special pigments that lend a pearl or iridescent appearance to coatings.
White and white pearl scored 16 and 4 percent, respectively, black and black effect scored 11 percent and 6 percent, while silver, which led the pack for six consecutive years, garnered a 17-percent share of the North American market.
A leading supplier of coatings to the global automotive market both for new cars and in the collision-repair industry, DuPont this year broadened the global scope of the Automotive Color Popularity Report to include specific data from the emerging markets of India and Russia. The automotive industry is expanding rapidly in both countries.