LONGUEUIL, Quebec – Think pink. That’s the message Sico is sending to Canadians this fall with the announcement that it will donate a portion of sales of its disappearing-pink Flat for Ceilings paint to support breast cancer research.
Starting Sept. 1, 2009, Sico will donate $1.25 to the Canadian Cancer Society for each gallon of Flat for Ceilings with pink dye paint sold nationally. The campaign, called Changing Lives, One Coat at a Time, aims to sell a total of 40,000 cans, resulting in a $50,000 donation in support of breast cancer research.
Sico’s Flat for Ceilings latex paint rolls on pink and dries to white, letting users see clearly which sections have already been painted. This technology ensures users get the job done right the first time by not missing any spots. Ultra high in hiding power and easy to apply, the no-spatter paint ensures uniform results and is ideal for touch-ups.
“Sico is committed to making a difference in the fight against breast cancer, which will impact more than 22,700 Canadian women this year alone,” said Stéphanie Pelland, Marketing Communication Manager for the Sico brand. The company was inspired to support the cause by some of its employees, who were already involved with the Canadian Cancer Society and regular participants of its annual Relay For Life event.
Sico chose its Flat for Ceilings paint for this fundraising effort because of its “pink” feature, the color associated with breast cancer.