BRUSSELS, Belgium – BASF has announced the launch of the new Polyurethane Solutions brand and associated harmonization of branding across European affiliates.
The change harmonizes branding for the BASF affiliate, Elastogran GmbH, in Europe by using the BASF corporate brand for all Elastogran sites. BASF will continue to use the Elastogran name to market polyurethane services in Europe in the PU Solutions Elastogran brand.
BASF Announces New Brand: Polyurethane Solutions
January 1, 2010