BASF Announces New Brand: Polyurethane Solutions
November 20, 2009
BRUSSELS, Belgium – BASF has announced the launch of the new Polyurethane Solutions brand and associated harmonization of branding across European affiliates.
The new branding intensifies BASF's market presence in polyurethanes and harmonizes branding for the BASF affiliate Elastogran GmbH in Europe by using the BASF corporate brand for all Elastogran sites. BASF will continue to use the Elastogran name to market polyurethane services in Europe in the PU Solutions Elastogran brand.
With its network of system houses, BASF offers fast local support in the development of individual solutions, including technical service, sales and marketing. BASF ensures reliable supply of basic polyurethane products like MDI, TDI and polyols on a global scale from the company's world-scale plants.