PITTSBURGH – In an ongoing effort to better serve its customer base of independent retailers, PPG Architectural Coatings, a business of PPG Industries, has launched the all-new PPG PITTSBURGH PAINTS® brand, combining the PPG Pittsburgh Paints brand and DEVOE® Paint. The new PPG Pittsburgh Paints brand will be available exclusively to U.S.-based independent retailers and represents a history in quality, durability and performance to contractors, professional painters and homeowners.
“Uniting the strong equities of the PPG Pittsburgh Paints brand and Devoe Paint into this completely redesigned brand offers a powerful option to dealers who want to support a brand that will be exclusive to the dealer market,” said Dori Marks, Senior Marketing Manager, PPG Architectural Coatings. “This launch demonstrates our commitment to the independent dealer network, which PPG has supported for more than 100 years, by offering a new level of exclusivity they can offer to the paint professionals and homeowners they serve.”
The all-new PPG Pittsburgh Paints brand is backed by more than 300 combined years of paint expertise and will incorporate the most popular Devoe Paint sub-brands, such as WONDER-TONES™, WEATHER KING® and WONDER-PRO™ lines.
Independent retailers will also enjoy an enhanced level of product and marketing support with the new PPG Pittsburgh Paints brand. New label designs will begin to show up on shelves of independent retailers at the start of the year. Though most sub-brand formulas under the new PPG Pittsburgh Paints brand will remain unchanged, some products such as REGENCY®, WONDER-PURE™ and KILSTAIN® Primer lines will receive formula upgrades for improved product performance. Original PPG Pittsburgh Paints sub-brands such as MANOR HALL®, TIMELESS® and SUN PROOF® lines will now be sold under the PPG PAINTS™ brand and available at PPG Paints company-owned stores and independent dealers.
The new PPG Pittsburgh Paints brand will no longer be sold at PPG Paints company-owned stores, but sold exclusively at independent, locally owned paint retailers.