The PPG PITTSBURGH PAINTS Brand Partners to Support Independent Dealers
CRANBERRY TOWNSHIP, PA – The new PPG PITTSBURGH PAINTS® brand announced its exclusive paint-brand partnership with Independent We Stand, a nonprofit organization dedicated to the revival of independent, locally owned and operated businesses. The PPG Pittsburgh Paints brand is sold exclusively by independent dealers across the United States, while the nonprofit group encourages consumers to shop at independent businesses to help stimulate the economy in their communities.
“Our partnership with Independent We Stand demonstrates PPG’s commitment to local, independent dealers,” said John Trenta, Senior Brand Manager, PPG Architectural Coatings. “At PPG, we’ve been working with independent dealers for more than 100 years, and we’re continually looking for opportunities to increase the visibility and support for dealers. This partnership with Independent We Stand enables us to do just that.”
Through the PPG Pittsburgh Paints brand partnership with Independent We Stand, independent dealers in the United States that sell PPG Pittsburgh Paints products receive an immediate premium membership to Independent We Stand, which includes access to its marketing materials, resources, signage and more.
Prior to 2015, DEVOE® Paint was the exclusive paint partner of Independent We Stand. In early 2015, PPG announced the new PPG Pittsburgh Paints brand, which combined the Devoe Paint and PPG Pittsburgh Paints brands into one unified brand with more than 300 years of combined experience and heritage.