Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Subscribe to Newsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to Newsletters
  • SIGN UP!
FT Archives

Metals Fabricator Goes High-Tech With a New Powder Coating Booth

By Sharon Spielman
September 1, 2005
The Chameleon color management system is part of the new powder coating system installed at American Products. Sometimes referred to as a paint kitchen, the Chameleon provides quick and smooth changeovers by streamlining and automating the cleaning procedure.
American Products employs approximately 200 employees in four facilities and is a major regional supplier of precision metal stamping and fabrications. Its services include powder coating, product design, assembly, welding and packaging. From concept to prototype, the ISO 9001-certified company strives to provide quality solutions.

American has been through a series of mergers and reorganizations over the years and is now owned by local management. The end result was a mixture of used powder coating equipment that was inefficient and cumbersome. As the business continued to grow, the finishing line at its Strafford, Mo., plant became a bottleneck. Color changeovers took three or more hours to complete with two employees. The color change process was so inefficient, that they could not afford to reclaim. According to Steve Smith, American Products' president, "I threw away over $125,000 in powder alone last year."

If American was to continue to grow, it needed to solve the paint-line bottleneck by upgrading to more technologically advanced equipment.

Achieving quick color change was the top priority for the upgrade, but there also were other goals in mind. The company wanted to realize at least 80 percent powder utilization, lower powder costs, improve film builds and reduce scrap and rework costs. By moving to a fully automated system, American also was looking to relocate several employees off the finishing line and into other roles in the company where they could be more effective.

After researching the many options offered in the marketplace, American decided that the new VortechPlus booth from ITW Gema offered the best solution. This booth has seamless plastic inner structure that resists powder accumulation, which eases cleaning. With the installation of the booth, American was one of the first companies in North America to own this type of system.

An integrated multi-cyclone recovery unit is one of the features of the VortechPlus that really impressed American. Integrating the cyclones eliminates the need for ductwork, minimizing the risk of contamination, and providing layout flexibility by reducing floor space requirements and booth size. Smith says, "I really like the cyclones. At 95 percent, our powder recovery is much better than we ever anticipated, and we're still improving."

American Product's president Steve Smith stands by the OptiTronic Plus control units, which facilitate automatic on/off triggering and in/out movement of the guns and also enable American to store part "recipe" programs for repeatable results.
The finishing line upgrade also included ITW Gema's OptiSystem automatic powder coating system, including ten OptiGun-2AX automatic powder guns, OptiFlow pumps, and OptiTronic Plus control units. Communicating with American's AutoTracker programmable logic control (PLC) and reciprocators, the OptiTronic Plus control units facilitate automatic on/off triggering and in/out movement of the guns and also enable American to store part "recipe" programs for repeatable results.

Vertical and horizontal light curtain part recognition was included in the upgrade to provide American with automatic gun triggering. As a part passes through the photo sensors of the light curtain, its unique profile is read and the information is fed back to the PLC. The system then automatically activates guns within the part zone and only the guns needed to achieve adequate coverage will spray. This feature ensures accurate, repeatable results and a consistently high-quality end product. It also reduces wasted powder and saves money.

Color changeovers in the VortechPlus powder booth can be completed in less than 20 minutes with one operator.

The Paint Kitchen

Another addition to American's finishing line is the Chameleon color management system. Sometimes referred to as a paint kitchen, the Chameleon provides quicker, smoother changeovers by streamlining and automating the cleaning procedure. When it is time to change colors, a push of a button allows the PLC to communicate with the Chameleon, controlling the internal cleaning of suction tubes, pumps, powder hoses and spray guns. This takes minutes off the cleaning process and frees the operator to handle other color-change tasks. Another benefit of the Chameleon is the ability to achieve consistent, uniform powder delivery. If the powder level falls too low, an alarm will sound, reminding the operator to replenish the system's fresh feed powder system.

The Savings

Upgrading its system has provided savings for American Products. In the first two months of 2005, its scrap powder went from an average of 5,166 lb/month to 100 lb/month, resulting in a financial savings on combined labor and paint scrap of approximately $20,000/month. At the same time, American speeded up their line, shut down one conveyor system, and increased the amount of square footage covered by 250 percent. Before the upgrade, it took American up to three hours to complete a color change with two employees, but with the new system they now complete color changeovers in 20 minutes or less with one operator. In the past, they could not afford the set-up time to reclaim, having no choice but to spray-to-waste and throwing away thousands of dollars each year. Now they are achieving 95 percent powder usage or better.

Had American continued with its old system, it would have had to hire more people and add a shift to keep up with production. Instead, it has been able to increase line speed, shut down one conveyor, and move five people off the paint line. Film build levels have been cut in half and the quality of their finished products has improved significantly. Upgrading to a VortechPlus booth, OptiSystem, and Chameleon from ITW Gema has helped American Products achieve its business goals. It now produces a higher quality finish at a much lower cost. This has led to a 20 percent increase in business and a heftier bottom line.

For information about the VortechPlus system, contact ITW Gema at 800-628-0601 or visit www.itw gema.com.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Sharon Spielman is Senior Editorfor Industrial Paint & Powder magazine. She can be reached at 847-265-5707; Fax: 248-502-1072.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • pci1022-Kinaltek-Lead-1170.jpg

    A Novel Pigment Production Technology

    Following an extensive R&D program that demonstrated...
    Paint and Coating Pigments
    By: Jawad Haidar and Nitin Soni
  • pci global top 10

    2025 Global Top 10: Top Paint and Coatings Companies

    The following is PCI’s annual ranking of the top 10...
    Paint and Coating Market Reports
    By: Courtney Bassett
  • 2025 pci 25

    2025 PCI 25: Top Paint and Coatings Companies

    PCI's annual ranking of the top 25 North American paint...
    Global Top 10 and PCI 25
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • colorful building exterior
    Sponsored byDow

    Insights into Exterior Architectural Coating Degradation: Bridging Accelerated and Natural Weathering

  • digital pigments
    Sponsored bySiltech

    The Fourth Dimension of Silicon: Siltech Q Resins

Popular Stories

Company News

What the AkzoNobel–Axalta Merger Means for the Future of Coatings

AkzoNobel and Axalta Headquarters

AkzoNobel and Axalta Announce $25 Billion Merger

Wacker logo

WACKER Plans More Than 1,500 Job Cuts

pci academy

PCI Buyers Guide

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

Find Suppliers

Events

September 4, 2025

N-Butylpyrrolidone (NBP) as a Green Solvent to Replace N-Methylpyrrolidone (NMP) in Industrial Coating Applications

ON DEMAND: EPA published a regulation proposal around N-methylpyrrolidone (NMP) in June 2024 to ban or limit NMP in many applications, such as paints and coatings and their removers. N-butylpyrrolidone (NBP) is a powerful and versatile solvent for a variety of industries looking for alternatives to substance of very high concern (SVHC)-listed solvents.

March 24, 2026

The Manufacturing & Automation eXchange (MAX)

MAX presents a rare opportunity to observe the full scope of manufacturing in one environment. From systems integration and materials handling to automation, quality, safety, and packaging, each discipline is represented through live, operational displays. By experiencing these technologies side by side, as they are on actual production floors, attendees gain a grounded understanding of how manufacturing functions align, overlap, and evolve in practice.

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

Automotive Paints and Coatings, 2nd Edition

Automotive Paints and Coatings, 2nd Edition

Now in its second edition and still the only book of its kind, this is an authoritative treatment of all stages of the coating process.

See More Products
pci case ebook

PCI webinar

Related Articles

  • A Close-Up Look at Finishing

    See More
  • new high-tech coating

    New High-Tech Microcorrosion-Inhibiting Coating

    See More
  • Powder Report 2006

    See More

Related Products

See More Products
  • Kevin-Biller-PC-BOOK.jpg

    Powder Coatings - Foundation for the Novice Formulator (ebook)

See More Products
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Manufacturing Division
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing