Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Subscribe to Newsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to Newsletters
  • SIGN UP!
FT Archives

MATERIALS: Energy-Saving Wall Coatings - Posted 6/12/07

June 12, 2007
New TEX-COTE® SUPER-COTE™ COOL WALL™ coatings from Textured Coatings of America Inc. have been shown to reduce air-conditioning demand by nearly 22%, according to tests by the U.S. Department of Energy's Oak Ridge National Laboratory.

New TEX-COTE® SUPER-COTE™ COOL WALL™ coatings from Textured Coatings of America Inc. have been shown to reduce air-conditioning demand by nearly 22%, according to tests by the U.S. Department of Energy's Oak Ridge National Laboratory. The tests found that the exterior coating's heat reflective finish reduced exterior wall temperatures by as much as 40°F when compared to traditional paints and coatings. More important, the tests showed the coatings also lowered interior temperatures in both CBS and wood-frame homes. The most extensive DOE tests were conducted at the Oak Ridge test site in Tennessee, with additional tests conducted at actual homes in Jacksonville, FL, and Phoenix, AZ. The tests demonstrated that the coating could lower the costs of cooling a typical 1,100-square-foot ranch-style home by as much as 21.9%.

The coatings take advantage of the same heat reflective technology used by the military to reduce the heat signature of planes and other vehicles. Since the increase in reflectivity occurs primarily in the infrared spectrum, it is invisible to the naked eye. While the coating colors might look the same as a traditional finish, they are, on average, approximately 100% more reflective than the conventional technologies.

“A dark-colored home absorbs as much as 90% of the solar radiation that strikes it, and even white walls can absorb 70% of the solar radiation that strikes them,” said Jay Haines, president and chief executive officer of Textured Coatings of America Inc. “By reflecting this infrared radiation rather than absorbing it, the COOL WALL™ exterior coatings dramatically reduce the load on a home’s air-conditioning system.”

In addition to energy savings, the DOE tests showed that infrared reflective coatings are significantly more fade resistant, even in darker colors. The coatings also can reduce stress or “building fatigue” by minimizing the expansion and contraction of the home's exterior due to temperature fluctuations. Another benefit is that the reflective finishes can help reduce the "heat island" effect, which raises ambient temperatures in some urban areas and causes even more energy consumption.

The coatings are 10 times thicker on average than ordinary paint. They are available in more than 500 heat reflective colors and can be applied to virtually any type of surface including stucco, wood, masonry and fiber cement.

For more information, call 800.454.0340 or visit www.texcote.com.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • pci1022-Kinaltek-Lead-1170.jpg

    A Novel Pigment Production Technology

    Following an extensive R&D program that demonstrated...
    Paint and Coating Pigments
    By: Jawad Haidar and Nitin Soni
  • pci global top 10

    2025 Global Top 10: Top Paint and Coatings Companies

    The following is PCI’s annual ranking of the top 10...
    Paint and Coating Market Reports
    By: Courtney Bassett
  • 2025 pci 25

    2025 PCI 25: Top Paint and Coatings Companies

    PCI's annual ranking of the top 25 North American paint...
    Paint and Coating Market Reports
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • colorful building exterior
    Sponsored byDow

    Insights into Exterior Architectural Coating Degradation: Bridging Accelerated and Natural Weathering

  • digital pigments
    Sponsored bySiltech

    The Fourth Dimension of Silicon: Siltech Q Resins

Popular Stories

Company News

What the AkzoNobel–Axalta Merger Means for the Future of Coatings

AkzoNobel and Axalta Headquarters

AkzoNobel and Axalta Announce $25 Billion Merger

Wacker logo

WACKER Plans More Than 1,500 Job Cuts



PCI Buyers Guide

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

Find Suppliers

Events

September 4, 2025

N-Butylpyrrolidone (NBP) as a Green Solvent to Replace N-Methylpyrrolidone (NMP) in Industrial Coating Applications

ON DEMAND: EPA published a regulation proposal around N-methylpyrrolidone (NMP) in June 2024 to ban or limit NMP in many applications, such as paints and coatings and their removers. N-butylpyrrolidone (NBP) is a powerful and versatile solvent for a variety of industries looking for alternatives to substance of very high concern (SVHC)-listed solvents.

March 24, 2026

The Manufacturing & Automation eXchange (MAX)

MAX presents a rare opportunity to observe the full scope of manufacturing in one environment. From systems integration and materials handling to automation, quality, safety, and packaging, each discipline is represented through live, operational displays. By experiencing these technologies side by side, as they are on actual production floors, attendees gain a grounded understanding of how manufacturing functions align, overlap, and evolve in practice.

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

Automotive Paints and Coatings, 2nd Edition

Automotive Paints and Coatings, 2nd Edition

Now in its second edition and still the only book of its kind, this is an authoritative treatment of all stages of the coating process.

See More Products
pci voices from the top ebook

PCI webinar

Related Articles

  • Industrial Nanotech Sees Record Demand for Energy-Saving Coatings - Posted 1/9/07

    See More
  • EQUIPMENT: Energy-Saving Control Panel - Posted 5/2/07

    See More
  • MATERIALS: Water-Based UV Gloss Coatings - Posted 6/6/07

    See More

Related Products

See More Products
  • Powder Coatings Processing (Virtual Course - 6/25/26)

  • composite.jpg

    Composite Materials: Properties, Characterisation, and Applications

See More Products

Related Directories

  • Chem-Materials Inc.

    Distributor - Ohio Headquarters. Specialty chemical distributor servicing the Midwest, Southwest, and Southeast geographies.
  • Chem-Materials Inc.

    Distributor - Ohio Headquarters. Specialty chemical distributor servicing the Midwest, Southwest, and Southeast geographies.
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Manufacturing Division
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing