SHANGHAI - Axalta Coating Systems announced that China’s freight and transportation operator Hoau Group has appointed Axalta as the exclusive supplier for its corporate rebranding program to re-paint Hoau’s fleet of heavy duty trucks. Axalta’s Nason® refinish systems will be used to re-spray the trucks.
As a pioneer in the Chinese freight transportation industry, Hoau Group has recently unveiled its new corporate image. Founded in 1995, Hoau Group is a leading freight and transportation company in China. The company has 54 transit hubs and 1,500 commercial networks in over 600 cities across China.
After several rounds of testing, Hoau chose Axalta’s Nason refinish systems to re-spray all its trucks with its new brand image. Hoau will spray it trucks with Axalta’s Nason Bus Surfacer and Top Coat products, which provide vivid colors, fast drying performance and excellent durability. Nason’s superior quality and fast-drying performance are designed to minimize waste during the application process, providing a cost-effective and sustainable solution while using less paint.
“We are impressed by Axalta’s expertise in the coatings industry, its customer-focused spirit and its high-quality products,” said Baohui Zhou, Director of Engineering Department at Hoau Group. “The corporate branding on Hoau’s trucks is our calling card when they are on the road and serving our customers. We wanted a coating finish that could provide colors that would bring out the spirit and value of our brand on our trucks. We are convinced that Axalta can meet our branding requirements while giving us the exceptional durability our trucks need to withstand all types of weather conditions.”