WASHINGTON, D.C. — The American Coatings Association (ACA) announced the publication and availability of its ACA Industry Market Analysis, 9th Edition (2014-2019). The market study profiles the performance of the coatings industry’s 19 market sectors, offering insightful analysis, and provides projections for sector performance for the five-year period. This value-added feature is intended to address the 2010 discontinuation of the detailed industry figures previously provided by the U.S. Census Bureau’s Current Industrial Reports. The new ACA report — which also incorporates findings from interviews with key industry experts whose insights provide a solid base for analyzing the impact of trends and drivers in major market segments — is the paint and coatings industry’s go-to source for executive business planning.
Prepared for ACA by The ChemQuest Group Inc., a global business strategy firm with 38 years of specialization in the specialty chemicals market sectors, including coatings, adhesives and sealants formulated products, the study finds that the U.S. paint and coatings industry is expected to reach a value of $25 billion in 2019. Major trends and drivers will create challenges in multiple market segments through 2019, to include: an increased demand for high-solids coatings, downward pressure on the average selling prices per gallon of coatings as the result of persistently low energy prices, the negative impact of a persistently strong U.S. dollar on domestic exports, and an anticipated increase in the benchmark short-term interest rate by the Federal Reserve System if the economy continues to improve (after an unprecedented seven-year rate of near zero percent at the start of the Great Recession), affecting both volume and value in the domestic paint and coatings market.
At 60% of the volume, and 49% of the value in 2014, the architectural coatings segment continues to account for the largest “slice of the pie” with regard to U.S. paints and coatings demand. ChemQuest is forecasting a 2014-2019 Compound Annual Growth Rate (CAGR) of 3.5 percent for value, and 3.3 percent for volume in the architectural segment, vs. 1.6 percent and 0.7 percent for value and volume, respectively, in original equipment manufacturer sector and 2.9 percent for value and 2.8 percent for volume in Special Purpose Finishes sector. The architectural coatings segment will face both opportunities and challenges heading toward 2019, with the growing demand for waterborne coatings technology — particularly in the “primerless” and “zero VOC” segments — at the expense of solventborne coatings. Consolidation, especially among small and medium-sized formulating companies, is expected to continue, combined with significant competition in channel growth with paint stores vying for increases in market share over home centers.
The latest edition of the market analysis offers several valuable features, including an industry structure assessment of each market segment using Porter’s Five Forces Analysis. This analysis offers purchasers a “snapshot in time” of each market segment and allows for direct comparisons among coatings market segments with regard to their structural characteristics.
The analysis also features special chapters addressing industry mergers and acquisitions, regulatory issues, raw material trends and technology trends.
Purchasers of the study will receive the additional benefit of a full day of on-site business strategy services from ChemQuest (not including travel costs).
For more information on the ACA Industry Market Analysis, 9th Edition (2014-2019), or to order, visit www.paint.org/market.