PPG Industries recently released its annual automotive color popularity data. While research conducted by the company found that nearly 60 percent of consumers identified color as a major factor in their vehicle-buying decisions, automakers continue to sell a vast majority of cars (nearly 75 percent) in conservative colors such as white, black, gray and silver.
According to PPG’s global build data, white was the most popular color (up 7 percent from last year to 35 percent), followed by black (17 percent) and silver (12 percent). In Asia Pacific markets, white remains most popular (44 percent, up from 31 percent in 2014), followed by black (16 percent, falling 4 percent year-over-year), natural and silver (tied at 10 percent each), and gray (7 percent).