INFINITY® is a complete, one-coat paint and primer in one with exceptional hiding power and coverage. Manufactured with industry-leading technology and the highest quality materials, INFINITY offers extreme durability and the beautiful, designer-finished appearance both professionals and do-it-yourselfers expect from this leading brand.
“INFINITY is 50 percent more scrubbable, washable and stain resistant than a leading competitive product, making it one of the most durable home products available,” said Andrew Kinnen, Senior Director of Paint Marketing for Sherwin-Williams’ Diversified Brands Division. “Additionally, INFINITY tackles one of the most frustrating DIY paint projects, dramatic color changes. INFINITY hides the original color 55 percent better than a leading competitive product. With INFINITY, we have combined several of our very best technologies, and we’re redefining what customers should expect from paint.”