CLEVELAND - Demand for silicone liquid-applied roof coatings is forecast to rise 5.1% annually to 2.44 million squares in 2021. This above-average growth rate will be spurred by rapid gains for cool roofing applications as roofing professionals opt for coatings that meet CRRC cool roofing guidelines while also offering superior performance properties. Silicone roof coatings offer the benefit of more moisture resistance compared to acrylic and asphalt products. A shortage of trained roofing installers will also impact growth, as silicone coatings can be completely installed in a few days using only moderately skilled crews. These and other trends are presented in Liquid-Applied Roof Coatings in the US, a new study from The Freedonia Group, a Cleveland-based industry research firm.

Demand for silicone liquid-applied roof coatings in the South – the largest regional market for these products in 2016 – is forecast to advance at the most rapid pace of all U.S. regions, rising 5.9% annually to 960,000 squares in 2021. In this region, the South Atlantic subregion will see the most rapid gains due in part to the application of silicon coatings to existing roofs in the large Florida market to minimize roof damage in case of future hurricanes and tropical storms.

As a whole, liquid-applied roof coatings are forecast to advance 3.2% annually through 2021 to 13.9 million squares. Gains will be promoted by:

• Rising interest in coatings that meet cool roofing criteria to improve buildings’ energy efficiency;
• Increasing use of coatings to rejuvenate older or worn roofs, rather than engaging in more costly reroofing projects; and
• Contractors applying coatings to newly installed roofs to greatly extend the lifespan of primary roofing materials

Liquid-Applied Roof Coatings in the US is available for $4500 from The Freedonia Group. For further details, contact Corinne Gangloff by phone at 440/684.9600 or e-mail pr@freedoniagroup.com.