MANCHESTER, UK – HMG Paints, Manchester, UK, is launching a specialist range of decorative coatings, including a new color collection. The new Essentials collection follows a string of successes on a number of decorative projects, launching the range into the market following requests from commercial and domestic applicators who require products that provide excellent coverage, a great finish and are easy to apply. 

“We’ve utilized the HMG Research & Development Team’s experience and feedback from decorators to develop products which offer easy application properties, high opacity, excellent color retention and a high-quality finish,” said Paddy Dyson, HMG Paints Marketing Manager. “With a focus on quality and not cost savings, we’ve been able to utilize the latest technology and quality pigments to create a range that provides professionals with a premium quality product.”

The durable water-based coatings have been developed over a number of years and have undergone extensive trials and testing. The range has been specified on large-scale projects, such as the renovation of Manchester Central Library.

The paints were also put to use in high-traffic environments such as corridors, offices and automotive workshops at the Prodrive Headquarters in Banbury, home to Aston Martin Racing. HMG is also offering its color matching expertise as well as its own Essentials Color Collection, which takes inspiration from the company's extensive color archives.

Paint for Walls and Ceilings

Suitable for all normal interior wall and ceiling surfaces, Vinyl Matt and Silk Emulsion formulations offer great color retention and a coverage rate of up to 15m2/l. Vinyl Matt Emulsion is a premium-quality, quick-drying paint that is perfect for when a flat non-reflective finish and easy application are required. Vinyl Silk Emulsion is suitable for areas that need a washable, high-sheen finish.

For new work applications, the company has developed Trade Emulsion, a decorative matt emulsion that has excellent opacity, which improves as the paint dries. It offers excellent results with a single coat and is designed for easy application on interior plaster, walls and ceilings.

Acrylic Eggshell offers a mid-sheen finish that provides a durable, washable finish that is resistant to condensation and is suitable for most surfaces, including walls and interior woodwork.

Paint for Trims

High-quality decorative and protective finishes for interior and exterior woodwork are available in both a gloss finish and satin finish. Offering a quality decorative and protective finish for use over correctly prepared joinery, these coatings are ideal for windows, doors, soffits and fascia.

Paint for Priming and Preparation

The company also introduced a high-quality, bleed-resistant primer that prevents rusty screw heads from showing through. The Softwood Primer can be used internally and externally on new or bare soft-wood surfaces, including plywood, chipboard and flakeboard. This is accompanied by Acrylic Primer Undercoat, a dual-acting primer and undercoat suitable for interior wood, hardboard and plaster that provides an excellent base for topcoat.

Visit https://www.hmgpaint.com/products/decorative for additional information.