PPG Forecasts Growth in Green Automobiles in 2018 and Beyond
PITTSBURGH — PPG announced its automotive color trends data, noting a rise in popularity for green automobiles globally.
“While consumers are often choosing conservative colors for automobiles, such as white or black, green has historically been an incredibly popular color choice, particularly in the ‘90s,” said Jane Harrington, PPG Global Manager, Color Styling, Automotive OEM Coatings. “Beginning in 1999, consumer preferences shifted to more neutral options, shrinking green’s popularity each year. While green makes up a small percentage of the current overall color preferences for 2018, future trends in the automotive industry are reflecting the popularity of green in home décor and wall colors, furniture, consumer electronics and more.”