BASF Releases 2018 Automotive Color Trends Analysis
SOUTHFIELD, MI – BASF has released its annual global analysis of color distribution in the automotive market for 2018.
Developed by the company’s Coatings division, the report, entitled BASF Color Report for Automotive OEM Coatings, finds that achromatic colors — white, black, gray and silver — still dominate the roads. They cover almost 80% of cars produced worldwide. White is the most popular color among them. More than one-fourth of North American cars and nearly one-third of European vehicles are painted white. More than half of the vehicles in Asia-Pacific are white. Silver’s popularity decreased slightly in comparison to the previous year.