Farrow & Ball Collaborates with Natural History Museum to Create New Paint Collection
WIMBORNE MINSTER, UK — For the first time, Farrow & Ball has created a brand new palette of 16 colors in collaboration with the Natural History Museum in London, inspired by the true colors of nature.
The new Colour by Nature palette of 16 hues includes vibrant and jewel-like oranges and reds, natural and opulent greens and blues, and a range of soft neutrals. The collection launches on Sept. 19 as an extension to the 132 colors on Farrow & Ball’s color card.
The collaboration draws on the museum’s world-leading collection including its rare book library, which holds Werner’s Nomenclature of Colours, a color guide used by Charles Darwin on his seminal voyage on HMS Beagle that inspired the palette – to bring the true colors of nature into the home. This groundbreaking book was first published in 1814 and became an invaluable tool for scientists and artists alike. Every color described in Werner’s book evokes a vision inspired by the natural world. Colour by Nature is a celebration not only of color, but also of the shared respect and curiosity for the natural world.
Each shade has been meticulously identified, classified and researched in the same way as those that make up the Farrow & Ball core palette, and are blended with an eco-friendly water base that’s kinder to the environment and safe to use in all rooms of the home.
Each hue is available in a choice of five interior finishes, expertly engineered to deliver exceptional vibrancy, durability and coverage.
Charlotte Cosby, head of creative at Farrow & Ball, said, “This is the first time we have created a new palette as an extension to our carefully curated color card, so it’s a very exciting time for us.
“With the expertise of the Natural History Museum, we hope to inspire homes across the globe and what better way to do that with the eco-friendly colors inspired by nature – and we want to encourage people to discover their own colors by getting out into nature and sharing their findings with us.”
Maxine Lister, head of licensing, Natural History Museum, said, “Aside from the fantastic quality of the Farrow & Ball brand, we are very excited to be working alongside a company that is so committed to minimizing their environmental impact. The collaboration has been a delight to bring to life and has proved to be such a great opportunity to not only highlight an important historical artifact but also to encourage families to bring the true beauty of nature into their homes.”