Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Subscribe to Newsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to Newsletters
  • SIGN UP!
Powder Coatings

A Circular Solution for the Powder Coatings Industry

pci0320-Innovative-1039804868-900.jpg
pci0320-Innovative-5-900.jpg
Brian Spicer (left) and Dwayne Behrens (right), co-founders of Innovakote.
pci0320-Innovative-1039804868-900.jpg
pci0320-Innovative-5-900.jpg
March 12, 2020

In October 2019, Brian Spicer, Co-Founder of Innovakote, gave a presentation on recycling powder coatings at the Powder Coating Summit in Columbus, Ohio. The presentation was eye-opening. The amount of powder coating overspray that is sent to landfills every year is astonishing. After the event I reached out to Innovakote to learn more about their company and the problem of powder coating waste.

 

PCI: What is Innovakote?

Innovakote: The simple answer - a powder coating manufacturer that utilizes waste powder coating as a raw material and re-extrudes it into a custom, color-matched product per the customers’ demands. The long answer - a company that was born from the idea of changing the powder coatings industry. Surplus Coatings of Kent City, Michigan, is a leading powder coating recycling company within the United States. While on a visit to China in 2016 to meet with recycle parters, Surplus Coatings owner, Dwayne Behrens, and COO, Brian Spicer, recognized the need for an extended type of recycling service for the powder coatings industry. Fast forward to 2019 when Innovakote came to life.

We are in an industry that promotes our core products as being environmentally friendly, yet we are filling our landfills with powder. Although the product and application process are better for the environment compared to our liquid counterparts, as an industry WE CAN DO BETTER! Innovakote solves the problem and can eliminate all waste powder coating. By using our equipment and color technology, we strive to eliminate the need for any powder coating to lay to waste in a landfill.

 

PCI: How much powder coating is disposed of (landfilled) each year?

Innovakote: It is estimated that in 2020, 1.8 billion pounds of powder coating will be sent to landfills worldwide. Just within the United States, our industry is landfilling 325 million pounds, or the equivalent of filling the Titanic twice a year and parking it in a landfill.

 

PCI: What is the recycled content that you use?

Innovakote: The recycled content that is supplied by Surplus Coatings is a combination of waste powder coatings. Waste powder coatings consist of collected over spray, expired, off-spec, reclaimed, or spray to waste powder coating. Through their analyzation and segregation of “waste powder,” they clean and prepare recycled content to be used by Innovakote. The amount of recycled content is dependent on the formulation and customer specifications desired. However, our goal is to achieve 95% recycled content in every batch!

  

PCI: What must be done to a powder coating to recycle it? How is the new product different than the original?

Innovakote: Innovakote utilizes over spray and waste powder coatings as an ingredient in our formulas and processes. We transform those ingredients into new, high-quality powder coatings.

Based upon the condition of the material that we reprocess determines how we handle it. If we are taking a single-color material and reprocessing it back to its original color, we sift it to remove any potential contaminates, blend it for consistency, extrude (melt/mix) it, and pulverize it, before sifting, packaging and performing QC testing.

However, if we are altering the color, gloss, surface profile, etc., we will have to add other powders with different color, gloss or surface texture effects, or raw materials and create a new formulation before going back into production, through those same steps listed above.

In most cases, the companies that supply us powder coatings (our ingredients) will provide us mixtures of all the coatings they spray. They do not have systems in place to separate a white powder coating from a black. Or a smooth powder coating from a texture. We receive mixtures of all colors, glosses and surface profiles mixed. It looks like a speckled coating when sprayed out. But after we re-process the material those speckles melt/mix to form a single color. Depending on the percentages of the colors applied in their facilities determines the lightness/darkness and hue the material becomes.

 

PCI: How does the performance of the recycled product compare with the original?

Innovakote: They will perform the same. If the performance was in anyway compromised, we wouldn’t be able to sell coatings back into the industry.

 

PCI: Who does Innovakote then provide the recycled product to?

Innovakote: Best recycling methods return recyclables back into their original form for the original purpose. We believe this methodology holds true for creating a circular economy within the powder industry. We are engaging with companies that are looking for more than just a coating, but also looking to have a better environmental impact. A circular economy within the powder coating industry creates the opportunity for a more sustainable industry, as well as creating a giant win for the environment!

 

PCI: How many times can a powder coating be recycled before it can’t be used any longer?

Innovakote: Because applicators utilize multiple coatings in their facilities, there will always be a fresh supply of new virgin coatings being sprayed and captured for landfill and/or recycling. Depending on the chemistry and formulation you could re-extrude the same coating multiple times before the performance properties of that singular coating start to degrade and fall outside of a customer’s specifications.

 

PCI: Some companies use reclamation equipment. What typically happens with this reclaimed/unused powder?

Innovakote: Companies that are using reclaim systems can effectively reuse their powder coating. Some reasons why companies can’t or won’t reuse the reclaimed powder coating include the following:

  1. The powder coating no longer meets specification after it passes by the substrate.
  2. If the company with the reclaim system changes colors a lot it becomes too time consuming and costly to purge and clean out the system between colors.

 

PCI: If a company is interested in recycling their powder coating waste, how do they send powder to be recycled?

Innovakote: Companies can contact us at 616-263-6889 to start the conversation. They will be on their way to recycling their powder waste in no time. 

 

For more information, visit www.innovakote.com, or www.surpluscoatings.com.

KEYWORDS: paint recycling sustainability

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • pci1022-Kinaltek-Lead-1170.jpg

    A Novel Pigment Production Technology

    Following an extensive R&D program that demonstrated...
    Paint and Coating Pigments
    By: Jawad Haidar and Nitin Soni
  • pci global top 10

    2025 Global Top 10: Top Paint and Coatings Companies

    The following is PCI’s annual ranking of the top 10...
    Global Top 10 and PCI 25
    By: Courtney Bassett
  • 2025 pci 25

    2025 PCI 25: Top Paint and Coatings Companies

    PCI's annual ranking of the top 25 North American paint...
    Global Top 10 and PCI 25
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • colorful building exterior
    Sponsored byDow

    Insights into Exterior Architectural Coating Degradation: Bridging Accelerated and Natural Weathering

  • digital pigments
    Sponsored bySiltech

    The Fourth Dimension of Silicon: Siltech Q Resins

Popular Stories

Company News

What the AkzoNobel–Axalta Merger Means for the Future of Coatings

AkzoNobel and Axalta Headquarters

AkzoNobel and Axalta Announce $25 Billion Merger

Wacker logo

WACKER Plans More Than 1,500 Job Cuts



PCI Buyers Guide

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

Find Suppliers

Events

September 4, 2025

N-Butylpyrrolidone (NBP) as a Green Solvent to Replace N-Methylpyrrolidone (NMP) in Industrial Coating Applications

ON DEMAND: EPA published a regulation proposal around N-methylpyrrolidone (NMP) in June 2024 to ban or limit NMP in many applications, such as paints and coatings and their removers. N-butylpyrrolidone (NBP) is a powerful and versatile solvent for a variety of industries looking for alternatives to substance of very high concern (SVHC)-listed solvents.

March 24, 2026

The Manufacturing & Automation eXchange (MAX)

MAX presents a rare opportunity to observe the full scope of manufacturing in one environment. From systems integration and materials handling to automation, quality, safety, and packaging, each discipline is represented through live, operational displays. By experiencing these technologies side by side, as they are on actual production floors, attendees gain a grounded understanding of how manufacturing functions align, overlap, and evolve in practice.

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

Automotive Paints and Coatings, 2nd Edition

Automotive Paints and Coatings, 2nd Edition

Now in its second edition and still the only book of its kind, this is an authoritative treatment of all stages of the coating process.

See More Products
pci voices from the top ebook

PCI webinar

Related Articles

  • GettyImages-1443973093.jpg

    Olive Stone Powders: A Natural, Sustainable Option for the Paint & Coatings Industry

    See More
  • DSM

    A Solution for Powder Coating Heat-Sensitive Substrates

    See More
  • Sustainable food packing for delivery and transportation

    How are Bio-Based Coatings Fostering Circular Solutions in the Food Packaging Industry?

    See More

Related Products

See More Products
  • Kevin-Biller-PC-BOOK.jpg

    Powder Coatings - Foundation for the Novice Formulator (ebook)

  • marketsandmarketslogo.jpg

    Metallic Powder Coatings Market by Process Type (Bonding, Blending, Extrusion)...

See More Products

Related Directories

  • Orion S.A.

    Orion manufactures specialty carbon blacks for paint, coatings, ink, toner, adhesives, polymers, batteries, tires and rubber goods. Our specialty carbon blacks tint, colorize, impart conductive properties to, and enhance the performance of paints and coatings. The company runs 15 production sites and four Applied Technology Centers worldwide.
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Manufacturing Division
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing