Colors & Effects Launches New Website and Online Service Platform
LUDWIGSHAFEN, GERMANY – Colors & Effects® launched a new corporate website and online service platform designed to offer customers a one-stop portal for interacting with the Colors & Effects brand and product portfolio.
The new Colors & Effects website serves as the landing page for the online service platform. “We redesigned the company website to streamline the user journey and bring relevant content to the forefront,” said Caroline Syms, Digital Marketing Communications Specialist for Colors & Effects. “We want to give customers the information they’re looking for within a few clicks.”