GRAND RAPIDS, MI – X-Rite Inc. and its subsidiary Pantone LLC announced the 2020 “Fundamentals of Color and Appearance Training Seminar” will take place in 11 locations throughout North America. The two-day seminar is ideal for color specifiers, quality control professionals, lab technicians and anyone in manufacturing that evaluates or approves color. New this year are dedicated training sessions specifically designed for print and packaging professionals interested in measurement-based process control.

“Achieving color accuracy within a production process and across a complex supply chain begins with a foundation in color and appearance theory,” said Mike Soriano, Director of Global Services X-Rite and Pantone. “Whether you are new to color or looking for industry-specific information, we have a seminar that can help. Our team of application engineers brings a mix of practical information and technical expertise to help you streamline color communication, improve measurement accuracy, and produce consistent color.”

The “Fundamentals of Color and Appearance Training” series is presented by X-Rite and Pantone Color Experts and incorporates color management experience and best practices. Attendees can register for either the full two-day seminar or one of the individual sessions. “Fundamentals of Color and Appearance” (FOCA) training provides foundational elements of color theory and appearance science including innovative ways to evaluate appearance characteristics like gloss and texture. “Fundamentals of Instrumentation and Quality Control” (FIQC) is a hands-on workshop where attendees use X-Rite spectrophotometers, light booths and software to create color standards, develop appropriate color tolerances, measure samples against target colors, and analyze the results.

The Fundamentals Series for manufacturers will take place in Seattle; Indianapolis; Washington DC; Orlando, Florida; Clemson, South Carolina; Columbus, Ohio; New York; Schaumburg, Illinois; Irvine, California; and Grand Rapids, Michigan.

The new “Fundamentals of Print and Packaging Series” is for anyone in a print environment that wants to learn how to shorten make-ready time, lower consumable costs and increase ROI with color management equipment. Attendees can register for either the two-day seminar or one of the individual sessions:

 “Going Beyond Density” is designed to help print and packaging professionals achieve optimal process control on offset press by going beyond the density of solid inks to measuring spectral data.

“Print Process Control” is a hands-on workshop that reviews the print process and examines how to use the latest spectrophotometers and software for process improvements. Attendees gain an understanding of process control best practices, the key concepts of the G7 methodology, and spot color management from Pantone.

The “Fundamentals of Print and Packaging Series” begins on April 15 in Clemson, SC. Other locations include Columbus, Ohio, and Grand Rapids, Michigan.

Registration and a full list of dates and locations can be found at