Troy Announces Cobranding Partnership with Pinturas Popular
FLORHAM PARK, NJ – Troy Corp. has initiated a cobranding partnership with Pinturas Popular, a leading manufacturer of paints and coatings in the Dominican Republic for more than 50 years. As part of the partnership, Troy has awarded Pinturas Popular the right to brand its paints and coatings with the HomeShield™ Antimicrobial Protection logo. HomeShield branding certifies that the products incorporate advanced antimicrobial technology from Troy.
“We are excited to introduce our line of high-quality paints and coatings featuring the HomeShield Antimicrobial Protection brand,” said Pinturas Popular’s Executive Vice President, Rubén Darío Acevedo. “Our customers demand the best quality and have expressed interest in antimicrobial protection in Pinturas Popular® products,” continued Acevedo. “The humid climate of the Dominican Republic puts exterior coatings at risk of microbial growth. The protection offered by Troy HomeShield technology provides peace of mind for our customers,” said Acevedo.