Colors & Effects Offers Digital Color Presentation
LUDWIGSHAFEN, Germany – The Colors & Effects® brand is offering a virtual collection of trend stylings for automotive coatings. Found within the company’s latest Global Color Presentation, 60 styling formulations are now accessible on this Colors & Effects website. In addition to the digital rendering of a realistic coating appearance on the showcased 3D object, all stylings are offered in a digital format that allows them to be used for the virtual design of any coated 3D object within the automotive development process.
"The Global Color Presentation provides a unique set of services for the automotive coatings value chain. With the launch of the complete styling collection in a digital format, we combine the formulation expertise and latest pigment developments for automotive coatings with trend scouting and digital availability of the shades we create,” said Juliane Kruesemann, Head of Pigment Gallery at BASF Colors & Effects. As project lead for the Global Color Presentation, she provides the automotive design community with color trend inspiration.