Color Archeologist Montaha Hidefi has teamed up with Color Expert Marie-Chantal Milette to offer a series of Color Talk webinars designed for color professionals and designers in market sectors involved in color design and its applications, from paints and coatings to consumer goods and more. The webinars focus on decorticating the countless layers surrounding color and demystifying the ambiguity between fiction and facts.

The webinars run on Zoom in English and French, on separate days. The first session in January/February, about the "Rise and Shine of Yellow," attracted industry professionals across a range of industries from North America and Europe.

The next webinar, "Dye-ing for Purple," is scheduled for March 19, 2021, at 11 a.m. eastern. It will deal with the evolution of purple, its origins, its place in our society and the recent and unexpected shifts of its symbolism and utilization. The French version "Risquer le Mauve," will take place April 9, 2021, at 11 a.m. eastern.

Registration for the English session is on Eventbrite at

Registration for the French session on is Eventbrite at