ANTWERP, Belgium — Azelis is now scaling up its global digital platform with the launch of its e-Lab for Personal Care and Food & Health customers in the United Kingdom and for Food & Health customers in Indonesia. In the coming months, more territories and market sectors will be on-boarded on this global platform.

The launch of this platform is aligned with the company's ambition to be a leading provider of digital services and insights in the industry, leading the way in customer engagement and making its e-Lab the engine for innovation through formulation. The rollout of the Azelis e-Lab follows on the development of its global customer portal, a platform that allows easy access to Azelis' product catalogue anytime, anywhere. Additionally, customers are able to order samples and place an order anytime and on any digital device.

The Azelis e-Lab is an important addition to the company's customer portal, which offers a central place for customers to access data, order samples and find expert content. Next to sustainability and innovation, digitalization is a key pillar in Azelis' growth strategy. The company reports that the Azelis Americas e-Lab solution was the first digital chemicals platform of this kind in the market at the time of its launch and increased business performance for the Americas, with its optimization of customers' time-to-market.

Leveraging the success and learnings from the Americas, Azelis has now developed the e-Lab solution for global rollout in multiple markets that will take place gradually over the coming months. The new, connected e-Lab solution provides fast access to formulation and ingredient recommendations, aligned with key feedback received from customers who were first on-boarded. Through the Azelis e-Lab, customers will be able to define their formulation needs 24/7 and get access to Azelis' global network of technical experts active in more than 60 labs globally.

In July 2020, Azelis launched its customer portal to increase work efficiency and improve customer experience. Customers benefit from having one central place where they can access data about orders, samples, formulations and expert content — all accessible anywhere and anytime. Azelis now launches its e-Lab for Personal Care and Food & Health customers in the United Kingdom and for Food & Health customers in Indonesia. Following these, new launches will be stepped up significantly in the coming months.

Dr. Hans Joachim Müller, Azelis Chief Executive Officer, said, "As part of our ambition to become a leader in digital offerings to the specialty chemicals and food ingredients distribution industry, we are continuously looking into new ways to connect and provide real-time assistance to our customers. The Azelis e-Lab is one of a kind. It's a connecting experience that supports customers in creating and adapting formulations whilst providing easy access to a complete package of digital services. The combination of our extensive, global network of 60 application labs and application experts on the one side and our growing digital ecosystem on the other allows us to connect our experts with our customers and provide them the support they need anywhere, anytime and in the way they prefer."

Heli Kilpala, Azelis group Strategy & Digitalization Director, added, "One year after the roll-out of our customer portal, the Digital Team at Azelis is incredibly proud to now launch the e-Lab platform to its customers. This digital solution includes a formulations database, an intuitive flow to provide requests, easy access to recommendations, and the possibility to connect with formulation experts to get assistance, advice, and discover new ways to innovate. We are excited to offer our customers a faster, easier and more encompassing path to their next innovation."

Learn more about Azelis’ e-Lab at