We all know that TiO2 quality impacts appearance and performance, and that it’s also a key driver in costs. But the effect of TiO2 pigment on paint cost is more complex than simply the price of the TiO2.
Paint formulators today have more choice than ever before when it comes to the quality of pigment they select. Above all, formulators need to produce a quality paint. Whether it be applying a coating durable enough to protect a bridge, wind turbine or other piece of industrial equipment, or requiring complete opacity when painting over dark colors or stains in a residential home, formulators need to know their paints will stand up to the job. Especially as many industrial applications are demanding greater efficiency via longer-lasting, more-durable coatings that increase the length of service, quality is of critical importance.