The Colorant Explorer app is built around a novel color wheel design concept to aid formulators and color specifiers with easier searching of pigment ranges used in colorant chemistries for paints and coatings. Users can scroll through chromatic and neutral color wheels designed to create visualization of pigments within a color space and correlate them to available Chromaflo colorants. An “Explore Products” option provides product data that users can filter through to fine-tune available colorant lines by industry, chemistry and region. It is available for download on iOS and Android devices.