Birla Carbon Launches Digital Platform for Customers in China
Birla Carbon has launched its digital platform to engage and support customer needs in China. The website can be accessed using birlacarbon.com.cn. It offers customers in China access to the company’s extensive portfolio of products and solutions shared through informative content and enhanced functional features in Mandarin.
The website has been built on a fully responsive digital platform that is accessible via all devices. It will host a number of advanced applications that will provide ease of engagement and reach for the Chinese customer. Free downloads of the latest product information in Mandarin along with easy-to-access touchpoints like “Ask the Expert” or refer questions and contact Birla Carbon representatives anytime and anywhere. The user-friendly experience will give Chinese customers access to carbon black solutions in the shortest time possible. Ultimately, the website seamlessly integrates with WeChat to provide an effective digital interface for an enhanced customer experience for customers in China.