If the onset of the pandemic is credited with heightening the “do-it-yourself” (DIY) movement, consumers’ growing adjustment to our “new normal” and a strong housing market indicate that 2022 will be the year of “do-it-for-me” (DIFM) movement. As such, we can anticipate a higher demand in Pro painters, remodelers and other skilled tradesmen to assist with DIFM projects in the upcoming year.
Vinny O’Sullivan, senior general manager, U.S. stores and The Home Depot organization, for PPG Architectural Coatings business in the U.S. and Canada, provided a unique perspective on the rising DIFM movement and PPG’s partnership with pro painters in PCI’s recent interview with him below.